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Market Research Analyst
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About
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">A Market Research Analyst is a professional responsible for conducting research, analysing data, providing insights about market trends, consumer behaviour and the competitive landscape. They use various techniques to gather data, such as surveys, interviews, focus groups and online research. </span></span></span></span></p> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Market research analysts provide valuable insights and recommendations to help companies make informed business decisions, develop effective marketing strategies and identify new business opportunities.</span></span></span></span></p>
Eligibility
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong><u>For Bachelor’s</u></strong></span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#0e101a"><span style="background-color:#ffffff">The aspirants are suggested to apply for a Bachelor's degree in Marketing and Statistics B.Com in Marketing to start their careers as market research analysts.</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#0e101a"><span style="background-color:#ffffff">To become a market research analyst, the seeker must attain knowledge of finance and statistics and various tools and methodologies.</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#0e101a"><span style="background-color:#ffffff">The student can enrol in a Bachelor's degree after completing their 10+2 class with a minimum of 55% marks.</span></span></span></span></li> </ul> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong><u>For Master’s</u></strong></span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#0e101a"><span style="background-color:#ffffff">Successful graduate students can apply for MBA in Marketing Management, Business Analytics and M.Com in Marketing to pursue higher education.</span></span></span></span></li> </ul>
Top Colleges/Universities
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Some top colleges/universities in India for Market Research Analyst programs are:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian School of Business (ISB)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian Institute of Management Ahmedabad (IIMA)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian Institute of Management Bangalore (IIMB)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian Institute of Management Calcutta (IIMC)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Xavier School of Management (XLRI)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">S.P. Jain Institute of Management and Research (SPJIMR)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian Institute of Technology Delhi (IITD)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian Institute of Technology Bombay (IITB)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian Institute of Technology Kharagpur (IITKGP)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian Statistical Institute (ISI)</span></span></span></span></li> </ul> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Some top colleges/universities for Market Research Analyst programs abroad are:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Harvard University (USA)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Stanford University (USA)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Massachusetts Institute of Technology (MIT) (USA)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">University of Pennsylvania (USA)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">London Business School (UK)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">University of Cambridge (UK)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">University of Oxford (UK)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">INSEAD (France)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Bocconi University (Italy)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The University of Melbourne (Australia)</span></span></span></span></li> </ul>
Job Roles
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The job roles of a Market Research Analyst can vary depending on the industry and company they work for, but some common job roles include:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Data Analyst </span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Business Analyst</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Project Manager</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Financial Analyst</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Research Coordinator</span></span></span></span></li> </ul> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong>Employment Sector Jobs</strong></span></span></span></span></p> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Market Research Analysts can work in a variety of employment sectors including:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Marketing and Advertising Agencies</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Market Research Firms</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Consulting Firms</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Retail and Consumer Goods Companies</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Healthcare and Pharmaceutical Companies</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Financial Services Companies</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Government Agencies</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Nonprofit Organizations</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Education Institutions</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Technology Companies</span></span></span></span></li> </ul>
Top Recruiters
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Some top recruiters of Market Research Analysts include:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Nielsen</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Kantar</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Ipsos</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">GfK</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Deloitte</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">McKinsey & Company</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Boston Consulting Group (BCG)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Accenture</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">PwC</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">EY</span></span></span></span></li> </ul>
Salary
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">A Market Research Analyst's salary can vary depending on several factoRs including their level of experience, the industry in which they work, the size of the company and their location. </span></span></span></span></p> <div style="margin-left:5px"> <table cellspacing="0" style="border-collapse:collapse; border:none; width:100%"> <tbody> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:353px"> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Entry-level Market Research Analysts</span></span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:271px"> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Approx Rs 2 lakhs - 3 lakhs per annum</span></span></span></span></p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:353px"> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Senior Market Research Analysts</span></span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:271px"> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Approx Rs 5 lakhs - 8 lakhs per annum</span></span></span></span></p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:353px"> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Top-level Market Research Analysts</span></span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:271px"> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Approx Rs 15 lakhs per annum</span></span></span></span></p> </td> </tr> </tbody> </table> </div>
Skills
<ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Analytical skills </span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Strong attention to detail </span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Excellent communication skills</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Critical thinking and problem-solving skills </span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Knowledge of statistical analysis and data visualisation tools</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Familiarity with survey design </span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Strong project management skills </span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Flexibility to adapt to changing project requirements and timelines</span></span></span></span></li> </ul>
Scope
<ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Understanding customer preferences and behaviour to improve products and services</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Identifying new market opportunities and potential customers</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Measuring the effectiveness of marketing and sales campaigns</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Conducting competitor analysis to stay ahead of the competition</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Forecasting market trends and predicting future demand for products and services</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Providing insights for business decision-making and strategy development</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Identifying emerging technologies and trends that could impact a company's growth</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Conducting social and political research to identify public opinion and policy trends</span></span></span></span></li> </ul>
Benefits
<ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Data-driven decision making</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Increased competitiveness</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Improved product and service quality</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Cost savings</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Improved customer satisfaction</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Risk reduction</span></span></span></span></li> </ul>
Drawbacks
<ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The cost of research is high.</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">It takes time to conduct market research.</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Market research can only reach a limited number of people</span></span></span></span></li> </ul>
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