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A campaign manager is a professional responsible for leading and managing political or marketing campaigns. They are responsible for developing campaign strategies, managing budgets, coordinating with campaign staff as well as volunteeRs overseeing fundraising efforts and developing a campaign strategy that aligns with the candidate's or organisation's goals and objectives. Moreover, this involves researching the target audience, identifying key issues and developing messaging that resonates with the target audience.

Overall, a campaign manager plays a critical role in political or marketing campaigns, ensuring that the campaign stays on track and achieves its goals. They must be strategic thinkeRs excellent communicators and strong leaders who can manage a team of staff and volunteer toward a common goal.

Eligibility

<ul>
	<li style="list-style-type:disc">The aspirants must pass their 10+2 board-level examination with a minimum of 55% marks. </li>
	<li style="list-style-type:disc">The candidates can pursue Bachelor’s degree in Marketing and Advertising from an authorised university or college.</li>
</ul>

<ul>
	<li style="list-style-type:disc">The graduates are required to pursue a Master’s degree including subjects of Marketing and Advertising from a recognised university or college.  </li>
</ul>

Top Colleges/Universities

These institutes offer various courses in advertising, public relations and marketing covering topics such as campaign strategy, media planning, communication theory and branding. Students can also gain hands-on experience through internships or practical assignments which can be valuable when pursuing a career in campaign management. The universities and colleges are listed as given below:

Campaign management is typically offered as a specialisation within degree programs in political science, public policy, public administration or communication. Some universities also offer standalone courses or certification in campaign management. Here are some of the top colleges and universities abroad that offer programs in campaign management:

<ul>
	<li style="list-style-type:disc">Harvard Kennedy School, USA</li>
	<li style="list-style-type:disc">Georgetown University, USA</li>
	<li style="list-style-type:disc">University of Cambridge, UK</li>
	<li style="list-style-type:disc">University of Melbourne, Australia</li>
	<li style="list-style-type:disc">University of Edinburgh, UK</li>
	<li style="list-style-type:disc">George Washington University, USA</li>
	<li style="list-style-type:disc">University of Southern California, USA</li>
	<li style="list-style-type:disc">American University, USA</li>
	<li style="list-style-type:disc">University of Maryland, USA</li>
	<li style="list-style-type:disc">University of Bristol, UK</li>
</ul>

Job Roles

The job roles of a Campaign Manager may vary depending on the organisation or campaign they are working for. Generally, their responsibilities may include the following:

<ul>
	<li style="list-style-type:disc">Developing campaign strategies and plans</li>
	<li style="list-style-type:disc">Conducting research and analysing data </li>
	<li style="list-style-type:disc">Creating and managing budgets for the campaign</li>
	<li style="list-style-type:disc">Coordinating and leading campaign staff and volunteers</li>
	<li style="list-style-type:disc">Developing and executing fundraising strategies to support the campaign</li>
	<li style="list-style-type:disc">Planning and coordinating campaign events and activities</li>
	<li style="list-style-type:disc">Creating and managing campaign communications</li>
	<li style="list-style-type:disc">Monitoring and evaluating campaign performance</li>
	<li style="list-style-type:disc">Maintaining relationships with key stakeholders </li>
	<li style="list-style-type:disc">Ensuring compliance with legal and ethical standards for political campaigns.</li>
</ul>

Campaign Managers can work in various employment sectors including political campaigns, advocacy organisations, nonprofit organisations and corporate public relations departments. Some of the specific job roles within these sectors that Campaign Managers may pursue include:

Top Recruiters

Campaign Managers can work for various employers including political campaigns, advocacy organisations, nonprofit organisations and corporate public relations departments. Some of the top recruiters of Campaign Managers may include:

Salary

The salary of a Campaign Manager can vary depending on the employer, location and experience level. Generally, Campaign Managers can earn a competitive salary based on their expertise and experience.

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			Entry-level Campaign Manager 
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			<td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:330px">
			Approx Rs 1 lakhs - 3 lakhs per annum
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			Senior Campaign Manager 
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			<td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:330px">
			Approx Rs 4 lakhs - 6 lakhs per annum
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			Top-level Campaign Manager 
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			Approx Rs 8 lakhs - 14 lakhs per annum
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Skills

Scope

The scope of Campaign Managers is vast and varied as they can work in various sectors and industries such as politics, non-profit organisations, businesses and advocacy groups. The campaign managers are responsible for planning, managing as well as executing successful campaigns that achieve the organisation's or candidate's goals. In politics, these managers are key in helping candidates get elected to office. Furthermore, they are responsible for developing and executing campaign strategies that help candidates build support and win over voters.

In non-profit organisations, the managers raise awareness about important issues, build support for fundraising efforts and mobilise supporters to take action. Overall, the scope of Campaign Managers is broad and dynamic. The demand for their skills will likely remain strong as organisations and candidates seek effective strategies for achieving their goals.

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