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About

As a copywriter, the main job of a specialist is to create written content that promotes a product, service or an idea of a particular project. This can include anything from advertising slogans, sales letters to website copy and social media posts. The ideal goal of a copywriter is to grab the reader's attention by persuading them to take action whether it's making a purchase, signing up for a newsletter or simply learning more about a brand.

To become a copywriter the seekers must be skilled at creative writing in an engaging, persuasive and concise way. Moreover, the content should target the needs of an audience, interests as well as tailor the messaging accordingly. Also, the copywriters need to be able to work closely with clients along with other team members to ensure that the content that is being created aligns with their brand’s voice as well as marketing goals.

Eligibility

<ul>
	<li style="list-style-type:disc">The scholars are required to pursue a Bachelor's degree in any field related to computer literacy such as B.Tech.CSE, BCA, B.Sc. and so forth.</li>
	<li style="list-style-type:disc">To enrol in a Bachelor’s degree the seekers must pass their 10+2 board-level examination by scoring at least 60% marks. </li>
</ul>

<ul>
	<li style="list-style-type:disc">Furthermore, if you seek to enhance your skills in order to get a high-profile job as well as promotions in a company. You can pursue a Master's degree from a recognised academic institution.</li>
	<li style="list-style-type:disc">The applicants can apply for a Master’s degree such as M.Tech. CSE, MCA, M.Sc. and so forth.</li>
</ul>

Top Colleges/Universities

The institutions offer full-time courses in advertising, public relations or mass communication which may include copywriting as a subject. Moreover, several colleges and universities in India offer courses or programs related to copywriting or creative writing. Here are some of the top institutions:

<ul>
	<li style="list-style-type:disc">Xavier Institute of Communications (XIC), Mumbai</li>
	<li style="list-style-type:disc">Symbiosis Institute of Media and Communication (SIMC), Pune</li>
	<li style="list-style-type:disc">Mudra Institute of Communications (MICA), Ahmedabad</li>
	<li style="list-style-type:disc">National Institute of Advertising (NIA), New Delhi</li>
	<li style="list-style-type:disc">Indian Institute of Mass Communication (IIMC), New Delhi</li>
	<li style="list-style-type:disc">Whistling Woods International, Mumbai</li>
	<li style="list-style-type:disc">Academy of Art and Design, Noida</li>
	<li style="list-style-type:disc">Jagan Institute of Management Studies (JIMS), New Delhi</li>
</ul>

There are various reputed colleges and universities around the world that offer courses and programmes in copywriting or creative writing. Here are some of the best schools:

<ul>
	<li style="list-style-type:disc">Columbia University, New York, USA</li>
	<li style="list-style-type:disc">New York University (NYU), New York, USA</li>
	<li style="list-style-type:disc">University of the Arts London (UAL), UK</li>
	<li style="list-style-type:disc">Central Saint Martins, UK</li>
	<li style="list-style-type:disc">University of California, Los Angeles (UCLA), USA</li>
	<li style="list-style-type:disc">University of Oxford, UK</li>
	<li style="list-style-type:disc">University of Cambridge, UK</li>
	<li style="list-style-type:disc">University of Melbourne, Australia</li>
	<li style="list-style-type:disc">The University of Edinburgh, UK</li>
	<li style="list-style-type:disc">Parsons School of Design, New York, USA</li>
</ul>

Job Roles

Top Recruiters

There are many top recruiters for copywriters depending on the industry or sector. Here are some of the leading recruiters for copywriters:

Salary

The salary of a copywriter can vary depending on factors such as experience, industry, location and type of employer. Here is a general overview of the salary range for copywriters:

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			Entry-level Copywriter 
			</td>
			<td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:330px">
			Approx Rs 2 lakhs - 3 lakhs per annum
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			<td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:314px">
			Senior Copywriter  
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			<td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:330px">
			Approx Rs 3 lakhs - 5 lakhs per annum
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			<td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:314px">
			Top-level Copywriter  
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			<td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:330px">
			Approx Rs 6 lakhs - 8 lakhs per annum
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Skills

<ul>
	<li style="list-style-type:disc">Writing skills</li>
	<li style="list-style-type:disc">Creativity</li>
	<li style="list-style-type:disc">Research skills</li>
	<li style="list-style-type:disc">Attention to detail</li>
	<li style="list-style-type:disc">Time management</li>
	<li style="list-style-type:disc">Communication skills</li>
	<li style="list-style-type:disc">Marketing knowledge</li>
	<li style="list-style-type:disc">SEO knowledge</li>
	<li style="list-style-type:disc">Adaptability</li>
</ul>

Scope

The scope for copywriters is vast as businesses across industries and sectors require high-quality content for their marketing, advertising and communication needs. Here are some of the areas where copywriters can find scope for their skills:

<ul>
	<li style="list-style-type:disc">Advertising</li>
	<li style="list-style-type:disc">Digital marketing</li>
	<li style="list-style-type:disc">Content marketing</li>
	<li style="list-style-type:disc">Public relations</li>
	<li style="list-style-type:disc">Non-profit organisations</li>
	<li style="list-style-type:disc">Publishing</li>
	<li style="list-style-type:disc">E-commerce</li>
	<li style="list-style-type:disc">Education</li>
	<li style="list-style-type:disc">Government</li>
</ul>

Benefits

<ul>
	<li style="list-style-type:disc">Creative freedom</li>
	<li style="list-style-type:disc">Flexibility</li>
	<li style="list-style-type:disc">Job security</li>
	<li style="list-style-type:disc">Continuous learning</li>
	<li style="list-style-type:disc">Competitive salary</li>
	<li style="list-style-type:disc">Work with a variety of clients</li>
	<li style="list-style-type:disc">Develop valuable skills</li>
	<li style="list-style-type:disc">Creative problem solving</li>
</ul>

Drawbacks

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