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Media Planners are people who are marketing specialists and know how to get most returns on investments in terms of placing advertisements as well as promotions. Moreover, to be in this field one has to be good at market research and advertising reach. Media planners understand the consumers for a product or service and how they shop.

Media Planners make a budget for different ads on various platforms and predict their outcome. Furthermore, Media Planners can increase the visibility of a brand in front of consumers which can lead to bigger returns on moderate investments. Media Planning consists of formulating a plan, assessing its effectiveness and monitoring consumers' response.

Eligibility

For Bachelor’s

<ul>
	<li style="list-style-type:disc">Aspirants need to pass 10+2 with at least 50% aggregate in any stream from a recognised board. </li>
	<li style="list-style-type:disc">Students can opt for a Bachelor's degree in Marketing, Business Administration or any other related field.</li>
</ul>

For Masters

<ul>
	<li style="list-style-type:disc">Candidates can opt for Masters in Marketing or any other related field. </li>
	<li style="list-style-type:disc">Working with experienced Media Planners can help you gain great expertise. </li>
</ul>

For Diploma

<ul>
	<li style="list-style-type:disc">Seekers need to pass 10+2 with at least 50% marks from an esteemed organization. The duration of a diploma course is between 6 months to 1 year.</li>
</ul>

Top Colleges/Universities

There are various options of innumerable top colleges and universities for the Media Planning department. Following is the list of the leading colleges & universities in India:

<ul>
	<li style="list-style-type:disc">Jamia Millia Islamia University</li>
	<li style="list-style-type:disc">Amity University</li>
	<li style="list-style-type:disc">Mody University</li>
	<li style="list-style-type:disc">Indira Institute of Management</li>
	<li style="list-style-type:disc">FLAME University</li>
	<li style="list-style-type:disc">Jain University</li>
	<li style="list-style-type:disc">KL University</li>
	<li style="list-style-type:disc">NIMS University</li>
	<li style="list-style-type:disc">Adamas University</li>
	<li style="list-style-type:disc"> Techno India University</li>
	<li style="list-style-type:disc">CMJ University</li>
</ul>

And the list goes on. Apart from these top Media Planning institutes, there are also many colleges/universities Abroad which are considered to be the best ones. So, if you want to study this finest field in foreign countries, here are some options for you:

<ul>
	<li style="list-style-type:disc">The University of Liverpool</li>
	<li style="list-style-type:disc">University of Amsterdam</li>
	<li style="list-style-type:disc">University of Southern California</li>
	<li style="list-style-type:disc">Stanford University</li>
	<li style="list-style-type:disc">University of California</li>
	<li style="list-style-type:disc">University of Texas</li>
	<li style="list-style-type:disc">Goldsmiths University</li>
	<li style="list-style-type:disc">Queensland University of Technology</li>
	<li style="list-style-type:disc">Harvard University</li>
	<li style="list-style-type:disc">University of Cambridge</li>
	<li style="list-style-type:disc">New York University</li>
</ul>

Job Roles

The field of Media Planning aims to provide in-depth knowledge and enhance the skills of the students. To do such a task, this field presents innumerable job profiles:

<ul>
	<li style="list-style-type:disc">Media Planner</li>
	<li style="list-style-type:disc">Digital Marketer</li>
	<li style="list-style-type:disc">Media Researcher</li>
	<li style="list-style-type:disc">Public Relations Specialist</li>
	<li style="list-style-type:disc">Advertising Executive</li>
	<li style="list-style-type:disc">Web Content Manager</li>
	<li style="list-style-type:disc">Social Media Manager</li>
	<li style="list-style-type:disc">Editorial Assistant </li>
	<li style="list-style-type:disc">Journalist</li>
</ul>

Top Recruiters

There are many recruiters from leading companies who enlist potential students in the Media Planning field. Following are some Recruiters from where students can find an employment opportunity in India:

<ul>
	<li style="list-style-type:disc">Social Beat</li>
	<li style="list-style-type:disc">Unacademy</li>
	<li style="list-style-type:disc">Mamaearth</li>
	<li style="list-style-type:disc">Blink Digital</li>
	<li style="list-style-type:disc">The Media Ant</li>
	<li style="list-style-type:disc">Tata CLiQ</li>
	<li style="list-style-type:disc">Libas</li>
	<li style="list-style-type:disc">Metro</li>
	<li style="list-style-type:disc">KRDS</li>
	<li style="list-style-type:disc">Square Off</li>
	<li style="list-style-type:disc">Noise</li>
</ul>

Salary

The salary range may vary from company to company, but the salary of a Media Planner is very impressive only in India.

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			Level of Salary
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			Salary Package per Year
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			Starting Salary
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			<td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:216px">
			Approx Rs 3,40,000
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			Mid Level Salary
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			Approx Rs 5,70,000 
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			Senior Level Salary
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			Approx Rs 9,40,000 
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Skills

Scope

Media Planners play an important role in the media presence of a company as well as help in building a relationship with the clients. They plan out the content and see what is trending in the market. Moreover, they are responsible for placing advertisements as well as promotions. So, one must be on good terms with media brands like newspapeRs magazines and many more.

Furthermore, with the digitization all the brands are focused and careful about their media presence. Needless to say, the career scope for Media Planners is on a rise as well as flourishing because big brands hire them in order to maintain a good media presence and image in front of clients as well as to attract them. The future scope of this career field is bright.

Benefits

<ul>
	<li style="list-style-type:disc">Room for Creativity</li>
	<li style="list-style-type:disc">Connecting with New People</li>
	<li style="list-style-type:disc">Real-Time Feedback</li>
	<li style="list-style-type:disc">Could Work from Anywhere</li>
	<li style="list-style-type:disc">Numerous Opportunities for Growth</li>
	<li style="list-style-type:disc">Can Work as a Freelancer</li>
</ul>

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