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Marketing Manager
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About
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">A marketing manager is responsible for developing and executing marketing strategies to promote a company's products or services. The manager is responsible for developing and executing marketing strategies that help promote a company's products or services. This includes identifying target audiences, conducting market research as well as developing campaigns that resonate with customers. </span></span></span></span></p> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">A marketing manager is responsible for developing, maintaining relationships with internal and external stakeholders including customeRs vendors along with partners. Overall, a marketing manager plays a critical role in helping a company achieve its business objectives by developing as well as executing effective marketing strategies.</span></span></span></span></p>
Eligibility
<p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong><u>For Bachelor’s</u></strong></span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The applicants must pass their 10+2 board exams with a minimum of 50%.</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Seekers can pursue a Bachelor's degree in Marketing or any other marketing-related degree.</span></span></span></span></li> </ul> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"> </span></span></span></span><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong><u>For Masters</u></strong></span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Aspirants interested in advancing their careers as marketing managers should pursue an MBA in Marketing Management.</span></span></span></span></li> </ul>
Top Colleges/Universities
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">These institutions offer various programs in marketing management such as MBA, PGDM and executive education programs. Admission criteria, program duration and curriculum may vary depending on the institution and the program selected. It is important to research the programs thoroughly and consider factors such as reputation, accreditation, faculty and placement opportunities before making a decision.</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian Institute of Management (IIM), Ahmedabad</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian Institute of Management (IIM), Bangalore</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian Institute of Management (IIM), Calcutta</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Xavier School of Management (XLRI), Jamshedpur</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">SP Jain Institute of Management and Research (SPJIMR), Mumbai</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Management Development Institute (MDI), Gurgaon</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian School of Business (ISB), Hyderabad</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">National Institute of Industrial Engineering (NITIE), Mumbai</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">International Management Institute (IMI), Delhi</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Institute of Management Technology (IMT), Ghaziabad</span></span></span></span></li> </ul> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">There are many top colleges and universities around the world that offer programs in marketing management. Here are some of the top options:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Harvard Business School, USA</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Stanford Graduate School of Business, USA</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Wharton School at the University of Pennsylvania, USA</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">INSEAD, France/Singapore</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">London Business School, UK</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">IE Business School, Spain</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Kellogg School of Management at Northwestern University, USA</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Columbia Business School, USA</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">University of Chicago Booth School of Business, USA</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">MIT Sloan School of Management, USA</span></span></span></span></li> </ul>
Job Roles
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The job role of a marketing manager varies depending on the organization and industry they work in. However, here are some common job responsibilities of a marketing manager:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Developing marketing strategies</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Managing marketing budgets</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Overseeing advertising campaigns</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Managing marketing teams</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Analyzing marketing metrics</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Building relationships with stakeholders</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Staying up-to-date with industry trends </span></span></span></span></li> </ul>
Top Recruiters
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Marketing managers are in demand across various industries including consumer goods, technology, finance, healthcare and so forth. Here are some of the top recruiters of marketing managers:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Procter & Gamble (P&G)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Johnson & Johnson</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">PepsiCo</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Coca-Cola</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Amazon</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Google</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Facebook</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Apple</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Microsoft</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">American Express</span></span></span></span></li> </ul> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong><u>Employment Sector</u></strong></span></span></span></span></p> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Marketing managers can work in a variety of industries and employment sectors including:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Consumer goods</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Technology</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Finance</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Healthcare</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Retail</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Advertising</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Media</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Hospitality and Tourism</span></span></span></span></li> </ul>
Salary
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The pay for a marketing manager may vary depending on a range of factors including location, industry, years of experience as well as the company size.</span></span></span></span></p> <p> </p> <div> <table cellspacing="0" style="border-collapse:collapse; border:none; width:100%"> <tbody> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:215px"> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong>Level of Salary</strong></span></span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:216px"> <p style="text-align:center"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong>Salary Package per Year</strong></span></span></span></span></p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:215px"> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Starting Salary</span></span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:216px"> <p style="text-align:center"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Approx Rs 3,00,000</span></span></span></span></p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:215px"> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Mid Level Salary</span></span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:216px"> <p style="text-align:center"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Approx Rs 10,00,000 </span></span></span></span></p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:215px"> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Senior Level Salary</span></span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:216px"> <p style="text-align:center"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Approx Rs 17,00,000 </span></span></span></span></p> </td> </tr> </tbody> </table> </div>
Skills
<ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Strategic thinking</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Market research and analysis</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Communication skills</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Creativity</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Project management</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Leadership skills</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Digital marketing skills</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Analytical skills</span></span></span></span></li> </ul>
Scope
<p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The career scope for marketing managers is strong and offers opportunities for growth as well as advancement. Here are some potential career paths for marketing managers:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Senior marketing manager</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Director of marketing</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Vice president of marketing</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Entrepreneurship</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Cross-functional roles</span></span></span></span></li> </ul> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Furthermore, the marketing managers have numerous potential career paths filled with opportunities. </span></span></span></span></p>
Benefits
<ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Exciting and dynamic work</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Competitive salary</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Opportunities for growth and advancement</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Creative expression</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Working with diverse teams</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Potential for travel</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Flexibility</span></span></span></span></li> </ul>
Drawbacks
<ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">High-pressure environment</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Long hours</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">High stakes</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Constantly changing landscape</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Difficult to measure success</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Creative differences</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Limited control</span></span></span></span></li> </ul>
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