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Merchandiser
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About
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">A merchandiser is a professional who works in the retail industry and is responsible for managing the procurement, marketing and sale of products in a retail store or chain. They are responsible for a wide range of tasks including analysing sales data to determine which products are selling well and which are not, negotiating with suppliers to secure favourable pricing and terms, developing as well as executing marketing campaigns to promote products and working with store managers to ensure that products are displayed effectively and attractively.</span></span></span></span></p> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">In addition to having strong analytical and marketing skills, successful merchandisers must be highly organised, detail-oriented and be able to work effectively in a fast-paced as well as dynamic environment. They may work for retailers of all types including clothing stores, department stores, supermarkets and specialty stores.</span></span></span></span></p>
Eligibility
<p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong><u>For Bachelor’s</u></strong></span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The candidates must get a minimum of a 60% grade in the 10+2 exam from an approved board.</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Moreover, the seekers must enrol in a Bachelor’s degree including BDes with specialisation in fashion and merchandising. </span></span></span></span></li> </ul> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"> </span></span></span></span><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong><u>For Masters</u></strong></span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The successful graduates must pursue MBA in retail management in order to get hired by top MNCs. </span></span></span></span></li> </ul> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"> </span></span></span></span><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong><u>For Diploma and Certification </u></strong></span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The aspirants can also opt for Diploma as well as certification courses in Visual Merchandising along with online courses in Retail Management. </span></span></span></span></li> </ul>
Top Colleges/Universities
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">In India, there are several top universities and colleges that offer courses in merchandising. Here are some of the top ones:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">National Institute of Fashion Technology (NIFT)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Pearl Academy</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Indian Institute of Fashion Technology (IIFT)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Amity School of Fashion Technology</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Vogue Institute of Fashion Technology</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">JD Institute of Fashion Technology</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">National Institute of Design (NID)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Symbiosis Institute of Design (SID)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">School of Fashion Technology (SOFT)</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">International Institute of Fashion Design (INIFD)</span></span></span></span></li> </ul> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">There are many top universities and colleges abroad that offer courses in merchandising. Here are some of the top ones:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Fashion Institute of Technology (FIT), New York, USA</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Parsons School of Design, New York, USA</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Central Saint Martins, London, UK</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">London College of Fashion, UK</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">École supérieure des arts et techniques de la mode (ESMOD), Paris, France</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Polimoda, Florence, Italy</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Hong Kong Polytechnic University, Hong Kong</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Royal Melbourne Institute of Technology (RMIT), Melbourne, Australia</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Bunka Fashion College, Tokyo, Japan</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Istituto Marangoni, Milan, Italy</span></span></span></span></li> </ul>
Job Roles
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The job role of a merchandiser can vary depending on the industry, company as well as level of experience. However, some common job responsibilities of a merchandiser include:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Visual Merchandiser</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Retail Merchandiser</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Fashion Merchandiser</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Retail Buyer</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Retail Store Manager </span></span></span></span></li> </ul>
Top Recruiters
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Some of the top recruiters of Merchandisers include:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Aditya Birla Group</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">H&M</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Mahindra</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Big Bazaar</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Shoppers Stop </span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Godrej and Boyce Manufacturing</span></span></span></span></li> </ul> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong><u>Employment Sector</u></strong></span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Departmental Stores</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Museums</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Supermarkets</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Jewellery Stores</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Marketing Agencies</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Books and Publishing Houses </span></span></span></span></li> </ul>
Salary
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The salary of a Merchandiser may vary depending on several factors such as the industry, location, size of the organisation, the individual's experience as well as qualifications.</span></span></span></span></p> <p> </p> <div> <table cellspacing="0" style="border-collapse:collapse; border:none; width:100%"> <tbody> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:215px"> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong>Level of Salary</strong></span></span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:252px"> <p style="text-align:center"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff"><strong>Salary Package per Year</strong></span></span></span></span></p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:215px"> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Starting Salary</span></span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:252px"> <p style="text-align:center"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Approx Rs 2,32,000</span></span></span></span></p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:215px"> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Mid Level Salary</span></span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:252px"> <p style="text-align:center"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Approx Rs 7,00,000 </span></span></span></span></p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:215px"> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Senior Level Salary</span></span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:252px"> <p style="text-align:center"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Approx Rs 10,00,000 </span></span></span></span></p> </td> </tr> </tbody> </table> </div>
Skills
<ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Analytical skills</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Communication skills</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Time management skills</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Negotiation skills</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Creativity</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Knowledge of the industry</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Computer skills</span></span></span></span></li> </ul>
Scope
<p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">The career scope of a merchandiser is quite broad as merchandising plays an important role in the retail industry as well as other related industries such as fashion, consumer goods and e-commerce. Here are some potential career paths for a merchandiser:</span></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Merchandiser</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Buyer</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Product manager</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Category manager</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Retail manager</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">E-commerce manager</span></span></span></span></li> </ul> <p><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Overall, there are many opportunities for a merchandiser to advance their career and take on leadership roles within a retail or related company. The skills and knowledge gained as a merchandiser are transferable to other roles within the industry making it a great career path for those interested in retail, marketing and business.</span></span></span></span></p>
Benefits
<ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Career growth</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Variety of job responsibilities</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Creativity</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Collaboration</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Competitive salary</span></span></span></span></li> </ul>
Drawbacks
<ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">High-pressure environment</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Long hours</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Inconsistent schedules</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Physically demanding</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Repetitive tasks</span></span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial"><span style="color:#000000"><span style="background-color:#ffffff">Competitive industry</span></span></span></span></li> </ul>
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