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MBA in Digital Marketing
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Overview
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">An MBA in Digital Marketing is a specialised program designed to equip students with advanced knowledge and skills in the rapidly evolving field of digital marketing. The curriculum typically covers a wide range of topics, including digital strategy development, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, analytics and more. Students delve deep into understanding consumer behaviour in the digital space, learning how to create targeted and effective digital marketing campaigns that drive business growth.</span></span></span></p> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">One of the key focuses of an MBA in Digital Marketing is to train students in leveraging digital technologies and platforms to reach and engage with target audiences effectively. This includes learning about digital advertising techniques across various channels such as social media platforms, search engines, websites, mobile apps and email. Students also explore the importance of data analytics and measurement tools in evaluating the performance of digital marketing campaigns, optimising strategies based on insights and making data-driven decisions.</span></span></span></p> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Moreover, the program often incorporates practical projects, case studies and industry internships to provide hands-on experience and real-world exposure to the dynamic landscape of digital marketing. Students may also have the opportunity to work on live projects with companies, gaining valuable industry insights and building a professional network.</span></span></span></p> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Upon completion of an MBA in Digital Marketing, graduates are equipped to pursue a wide range of career opportunities in roles such as Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Strategist, Digital Analytics Manager, E-commerce Manager and more. The blend of strategic thinking, analytical skills, creativity and technical knowledge gained from this program prepares individuals to thrive in the digital marketing domain and contribute effectively to the success of businesses in today’s digital era</span></span></span></p>
Core Subjects
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">The core subjects of an MBA in Digital Marketing typically include:</span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Digital Marketing Strategy</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Social Media Marketing</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Search Engine Optimization (SEO)</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Pay-Per-Click (PPC) Advertising</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Content Marketing</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Email Marketing</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Digital Analytics</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">E-commerce Marketing</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Mobile Marketing</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Marketing Automation</span></span></span></li> </ul> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">These major subjects provide a comprehensive understanding of digital marketing principles, strategies and tools, preparing students for diverse roles in the digital marketing domain</span></span></span></p>
Practical Learning
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Practical learning in an MBA in Digital Marketing plays a crucial role in preparing students for the dynamic and competitive digital landscape. Here are several important aspects of practical learning within this program:</span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Industry Internships</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Digital Marketing Tools</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Live Campaigns</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Guest Lectures and Industry Speakers</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Case Studies</span></span></span></li> </ul>
Job Prospects
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">After completing an MBA in Digital Marketing, graduates can pursue various job roles across industries. Here are some common job roles:</span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Digital Marketing Manager</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Social Media Manager</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">SEO Specialist</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">PPC Specialist/Manager</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Content Marketing Manager</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Email Marketing Manager</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Digital Analytics Manager</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">E-commerce Manager</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Digital Marketing Consultant</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Brand Manager</span></span></span></li> </ul>
Career Growth
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Upon achieving an MBA in Digital Marketing, professionals unlock numerous paths for career advancement and growth. Here are several common options that they often pursue: </span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Senior Digital Marketing Management</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Digital Marketing Directorship</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Head of Digital Marketing</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Entrepreneurship</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Academic or Training Roles</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Global Opportunities</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Continuous Learning </span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Certifications from Hubspot, Google, Linkedin and Facebook. </span></span></span></li> </ul>
Scope
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">An MBA in Digital Marketing offers significant scope in various sectors and industries due to the increasing importance of digital strategies in today's business landscape. Here are some sectors where professionals with an MBA in Digital Marketing can find ample opportunities:</span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Digital Marketing Agencies</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">E-commerce and Retail</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Technology and IT</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Media and Entertainment</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Financial Services</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Healthcare and Pharmaceuticals</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Hospitality and Tourism</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Education and E-learning</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Consumer Goods and Retail</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Consulting and Advisory Services</span></span></span></li> </ul>
Top Institutes
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Here are some of the top institutes in India offering MBA programs in Digital Marketing:</span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Indian Institute of Management (IIM) Ahmedabad</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Indian Institute of Management (IIM) Bangalore</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Indian School of Business (ISB), Hyderabad</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">S.P. Jain Institute of Management and Research, Mumbai</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Indian Institute of Management (IIM) Calcutta</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Institute of Management Technology (IMT), Ghaziabad</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Management Development Institute (MDI), Gurgaon</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Symbiosis Institute of Business Management (SIBM), Pune</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">International Management Institute (IMI), Delhi</span></span></span></li> </ul>
Pros & Cons
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000"><strong>Pros of pursuing an MBA in Digital Marketing </strong></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Roboto,sans-serif"><span style="color:#000000">Industry Relevance</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Roboto,sans-serif"><span style="color:#000000">Diverse Career Opportunities</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Roboto,sans-serif"><span style="color:#000000">Networking Opportunities</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Roboto,sans-serif"><span style="color:#000000">Strategic Perspective</span></span></span></li> </ul> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000"><strong>Cons of pursuing an MBA in Digital Marketing </strong></span></span></span></p> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Roboto,sans-serif"><span style="color:#000000">Competitive Job Market</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Roboto,sans-serif"><span style="color:#000000">Evolution of Technology</span></span></span></li> </ul>
Course Curriculum
<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">The course curriculum of an MBA in Digital Marketing typically spans 2 years and covers a comprehensive range of subjects to equip students with the necessary knowledge and skills for success in the digital marketing domain. Here's an outline of a typical course curriculum:</span></span></span></p> <div style="overflow-x:auto"> <table cellspacing="0" style="border-collapse:collapse; border:none; width:100%"> <tbody> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:123px"> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">First Year </span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:463px"> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Principles of Management</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Marketing Management</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Financial Accounting</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Business Communication</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Organisational Behaviour</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Digital Marketing Fundamentals</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Web Analytics and Reporting</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Strategic Marketing Management</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Consumer Behavior Analysis</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Digital Marketing Tools and Platforms</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Social Media Marketing</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Search Engine Optimization (SEO)</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Pay-Per-Click (PPC) Advertising</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Marketing Research</span></span></span></li> </ul> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:123px"> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Second Year </span></span></span></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top; width:463px"> <ul> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Brand Management</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Integrated Marketing Communications</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Public Relations and Digital Reputation Management</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Email Marketing</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Content Marketing</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Data Analytics for Marketing Decisions</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Strategic Planning in Digital Marketing</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Leadership and Team Management</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Digital Marketing for Global Markets</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Entrepreneurship in Digital Marketing</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Marketing Automation</span></span></span></li> <li style="list-style-type:disc"><span style="font-size:12pt"><span style="font-family:Arial,sans-serif"><span style="color:#000000">Customer Relationship Management (CRM) Systems</span></span></span></li> </ul> </td> </tr> </tbody> </table> </div>
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