Brand Manager

A Career That Shapes the Future of Brands - Become a Brand Manager


Brand Managers work all over the Globe as they compellingly aid companies, position their products according to the market’s inclination. Moreover, their main role is to upscale sales and consumer engagement. A great brand manager is a person who showcases passion towards the company as well as product and services. 

Brand Building is an essential part for any business as it means building a great story and creating a unique experience for the customers as well as it connects the company and brand with them along with building trust. Furthermore, Brand Managers look after all branding decisions to make sure it leads to stronger sales. Social Media is a great tool for understanding the market trends, it can help brand managers in building a great product as well.


For Bachelor’s

  • Aspirants need to pass 10+2 with at least 50% marks from any recognised board. 
  • Students can opt for a Bachelor's degree in marketing, advertising, business, public relations or any other related field.
  • 97% Brand Managers are Bachelor’s Degree holders. 

 For Masters

  • To gain job market knowledge, one can opt for a Master of Business Administration (MBA). 

Job Roles

The field of Brand Management aims to provide in-depth knowledge and enhance the skills of the students. To do such a task, this field presents innumerable job profiles:  

  • Brand Manager
  • Research Analyst
  • Production Manager
  • Data Analyst
  • Business Analyst
  • Project Manager
  • Project Administrator
  • Marketing Manager
  • Market Research Analyst

Top Recruiters

There are many recruiters from leading companies who enlist potential students in the Brand Management field. Following are some Recruiters from where students can find an employment opportunity in India: 

  • Amazon
  • Unilever
  • ITC
  • Procter & Gamble
  • Leo Burnett
  • Cipla
  • Wipro
  • Abbott
  • Flipkart
  • Emami Limited
  • ABC
  • GSK


The salary range may vary from company to company, but the salary of a Brand Manager is very impressive only in India.


Level of Salary

Salary Package per Year

Starting Salary

Approx ₹4,00,000

Mid Level Salary

Approx ₹9,80,000 

Senior Level Salary

Approx ₹27,00,000 


  • Presence of Mind
  • Excellent Marketing Skills
  • Presentable
  • Interpersonal Skills
  • Proficient to work under pressure
  • Leadership Skills
  • Proficient in Multiple Tasks
  • Able to Handle Difficult Situations


Working as Brand Manager means developing a strategy that sets the company apart from its competitors and building a strong relationship with clients. The career scope of Brand Managers is on a rise as according to a survey, the jobs in advertising, promotions as well as marketing are bound to grow by 10% in the upcoming years. It is growing faster as compared to other fields. 

Once a person becomes Brand Manager there are a lot more job roles awaiting for them and has lots of career advancement opportunities. After working hard and putting in years, Brand Managers can get promoted and achieve positions like Marketing Directors or Communication Directors. One should keep updating their skills in order to flourish in this field.


  • Handsome Pay & Incentives
  • Comfortable Work Environment
  • Learning and Skill Development Courses are Readily Available
  • Freelancing Opportunities
  • Importance while Decision-Making


  • Pressure to Meet Targets
  • Job Stress
  • Mental Burn Out
  • Long Working Hours
  • Highly Competitive