Campaign Manager

Shape the Future of Politics - Pursue a Career in Campaign Management


A campaign manager is a professional responsible for leading and managing political or marketing campaigns. They are responsible for developing campaign strategies, managing budgets, coordinating with campaign staff as well as volunteers, overseeing fundraising efforts and developing a campaign strategy that aligns with the candidate's or organisation's goals and objectives. Moreover, this involves researching the target audience, identifying key issues and developing messaging that resonates with the target audience.

Overall, a campaign manager plays a critical role in political or marketing campaigns, ensuring that the campaign stays on track and achieves its goals. They must be strategic thinkers, excellent communicators and strong leaders who can manage a team of staff and volunteer toward a common goal.


For Bachelor’s

  • The aspirants must pass their 10+2 board-level examination with a minimum of 55% marks. 
  • The candidates can pursue Bachelor’s degree in Marketing and Advertising from an authorised university or college.

For Master’s

  • The graduates are required to pursue a Master’s degree including subjects of Marketing and Advertising from a recognised university or college.  

Job Roles

The job roles of a Campaign Manager may vary depending on the organisation or campaign they are working for. Generally, their responsibilities may include the following:

  • Developing campaign strategies and plans
  • Conducting research and analysing data 
  • Creating and managing budgets for the campaign
  • Coordinating and leading campaign staff and volunteers
  • Developing and executing fundraising strategies to support the campaign
  • Planning and coordinating campaign events and activities
  • Creating and managing campaign communications
  • Monitoring and evaluating campaign performance
  • Maintaining relationships with key stakeholders 
  • Ensuring compliance with legal and ethical standards for political campaigns.

Employment Sector Jobs

Campaign Managers can work in various employment sectors including political campaigns, advocacy organisations, nonprofit organisations and corporate public relations departments. Some of the specific job roles within these sectors that Campaign Managers may pursue include:

  • Political Campaign Manager
  • Advocacy Campaign Manager
  • Nonprofit Campaign Manager
  • Corporate Campaign Manager

Top Recruiters

Campaign Managers can work for various employers including political campaigns, advocacy organisations, nonprofit organisations and corporate public relations departments. Some of the top recruiters of Campaign Managers may include:

  • Political Parties
  • Political Campaign Consulting Firms
  • Nonprofit Organisations
  • Public Relations Firms
  • Advertising Agencies


The salary of a Campaign Manager can vary depending on the employer, location and experience level. Generally, Campaign Managers can earn a competitive salary based on their expertise and experience.


Entry-level Campaign Manager 

Approx 1 lakhs - 3 lakhs per annum

Senior Campaign Manager 

Approx 4 lakhs - 6 lakhs per annum

Top-level Campaign Manager 

Approx 8 lakhs - 14 lakhs per annum


  • Strategic Planning
  • Communication
  • Leadership
  • Organisational skills
  • Analytical Skills
  • Interpersonal Skills
  • Flexibility


The scope of Campaign Managers is vast and varied as they can work in various sectors and industries such as politics, non-profit organisations, businesses and advocacy groups. The campaign managers are responsible for planning, managing as well as executing successful campaigns that achieve the organisation's or candidate's goals. In politics, these managers are key in helping candidates get elected to office. Furthermore, they are responsible for developing and executing campaign strategies that help candidates build support and win over voters. 

In non-profit organisations, the managers raise awareness about important issues, build support for fundraising efforts and mobilise supporters to take action. Overall, the scope of Campaign Managers is broad and dynamic. The demand for their skills will likely remain strong as organisations and candidates seek effective strategies for achieving their goals.


There are several potential benefits to working as a Campaign Manager, including:

  • Opportunity to make a difference
  • Professional development
  • Flexibility
  • Rewarding work
  • Variety of work
  • Competitive salary


There are several downfalls to using a Campaign Manager. Here are a few:

  • Complexity
  • Cost
  • Technical issues
  • Limited targeting
  • Dependence on third-party data
  • Limited tracking
  • Limited ad format options