Content Writer

Craft words that inspire you to enhance your career as a Content Writer


A content writer is a professional responsible for creating written material, typically for digital media, such as websites, blogs and social media platforms. A content writer's goal is to create compelling and engaging content that informs, educates, or entertains the target audience.

The duties of a content writer include doing in-depth research on topics related to their industry, coming up with concepts for new content forms, and editing and proofreading articles before they are published. The content writers can work for multiple industries such as writing content about crypto and stocks investment in the case of finance, health related blogs and articles, promotional newsletters and so on. 


For Bachelor’s

  • After successfully completing 10+2, the students are required to enrol in a bachelor's degree programme.
  • A student may apply for a journalism or English bachelor's degree.
  • Candidates with a bachelor's degree in any field of study can choose a career as a content writer.

For Master’s

  • The freshers and experienced students can apply for Master’s degree for further improvement in the field of content writing.
  • You can opt out MA English for advancement in core skills of content writing. 

 For Certifications

  • The content writers can also do online courses and certifications from various learning platforms such as Coursera, Udemy, LinkedIn Learning and so on.

Job Roles

Here are some of the common job roles for content writers:

  • Content Writer
  • Copywriter
  • Technical Writer
  • Blog Writer
  • Web Content Writer
  • Social Media Writer
  • Content Marketing Specialist
  • SEO Content Writer
  • Marketing Copywriter
  • News Writer 

Employment Sector Jobs

Here are some of the employment sectors that offer jobs for content writers:

  • Advertising agencies
  • Marketing and public relations firms
  • Digital media companies
  • Web design and development companies
  • E-commerce companies
  • Publishing houses
  • Magazine and newspaper publishers
  • Content marketing agencies
  • In-house marketing departments of corporations and businesses
  • Government agencies and non-profit organisations

Top Recruiters

In addition to tech companies, there are also many content marketing agencies, digital media companies and other businesses that offer content writing opportunities. Here are some of the top recruiters for content writing:

  • Google
  • Amazon
  • Facebook
  • Microsoft
  • Apple
  • Airbnb
  • Uber
  • Dropbox
  • LinkedIn
  • Twitter


The salary for a content writer can vary greatly depending on factors such as experience, industry, location and the type of organisation. However, some content writers, especially those with advanced experience and specialised skills, may earn significantly more.


Entry-level Content Writer

Approx 10,000  - 13,900 per month

Senior Content Writer 

Approx 15,000  - 30,000 per month

Top-level Content Writer

Approx 50,000  - 60,000 per month


  • Excellent writing and editing skills
  • Research skills
  • SEO knowledge
  • Marketing knowledge
  • Communication skills
  • Adaptability
  • Technical proficiency
  • Creativity
  • Organisation and project management skills


The scope of content writing is broad and diverse with opportunities for writers in a range of industries and settings. Some of the key areas of growth for content writing include:

  • Digital marketing
  • E-commerce
  • Content creation agencies
  • Freelance writing
  • Technical writing
  • Corporate content
  • News and journalism


There are many benefits to a career in content writing including:

  • Flexibility
  • Creative outlet
  • Diverse opportunities
  • Independence
  • Professional development
  • Potential for remote work
  • Collaborative environment
  • Opportunities to learn
  • Potential for high earnings


While there are many benefits to a career in content writing, there are also some drawbacks that should be considered:

  • Competition
  • Tight deadlines
  • Rejection
  • Lack of stability
  • Difficult clients
  • Pressure to produce
  • Constant learning
  • Limited opportunities for advancement
  • Isolation