Words That Connect - Pursue a Career in Copywriting


As a copywriter, the main job of a specialist is to create written content that promotes a product, service or an idea of a particular project. This can include anything from advertising slogans, sales letters to website copy and social media posts. The ideal goal of a copywriter is to grab the reader's attention by persuading them to take action whether it's making a purchase, signing up for a newsletter or simply learning more about a brand.

To become a copywriter the seekers must be skilled at creative writing in an engaging, persuasive and concise way. Moreover, the content should target the needs of an audience, interests as well as tailor the messaging accordingly. Also, the copywriters need to be able to work closely with clients along with other team members to ensure that the content that is being created aligns with their brand’s voice as well as marketing goals.


For Bachelor’s

  • The scholars are required to pursue a Bachelor's degree in any field related to computer literacy such as B.Tech.CSE, BCA, B.Sc. and so forth.
  • To enrol in a Bachelor’s degree the seekers must pass their 10+2 board-level examination by scoring at least 60% marks. 

For Master’s

  • Furthermore, if you seek to enhance your skills in order to get a high-profile job as well as promotions in a company. You can pursue a Master's degree from a recognised academic institution.
  • The applicants can apply for a Master’s degree such as M.Tech. CSE, MCA, M.Sc. and so forth.

Job Roles

As a copywriter, there are several job roles and career paths available including:

  • Advertising copywriter
  • Content writer
  • Technical writer
  • Copy editor
  • Creative director
  • Brand strategist
  • Social media manager

Employment Sector Jobs

Copywriters can work in various sectors including:

  • Advertising agencies
  • In-house marketing teams
  • Public relations firms
  • Freelance
  • Digital marketing agencies
  • Publishing
  • Non-profit organisations

Top Recruiters

There are many top recruiters for copywriters depending on the industry or sector. Here are some of the leading recruiters for copywriters:

  • P&G
  • Time of India
  • Indian Express 
  • Splendid Digital Solutions
  • Aquent
  • Randstad


The salary of a copywriter can vary depending on factors such as experience, industry, location and type of employer. Here is a general overview of the salary range for copywriters:


Entry-level Copywriter 

Approx 2 lakhs - 3 lakhs per annum

Senior Copywriter  

Approx 3 lakhs - 5 lakhs per annum

Top-level Copywriter  

Approx 6 lakhs - 8 lakhs per annum


  • Writing skills
  • Creativity
  • Research skills
  • Attention to detail
  • Time management
  • Communication skills
  • Marketing knowledge
  • SEO knowledge
  • Adaptability


The scope for copywriters is vast as businesses across industries and sectors require high-quality content for their marketing, advertising and communication needs. Here are some of the areas where copywriters can find scope for their skills:

  • Advertising
  • Digital marketing
  • Content marketing
  • Public relations
  • Non-profit organisations
  • Publishing
  • E-commerce
  • Education
  • Government


There are several benefits to pursuing a career as a copywriter including:

  • Creative freedom
  • Flexibility
  • Job security
  • Continuous learning
  • Competitive salary
  • Work with a variety of clients
  • Develop valuable skills
  • Creative problem solving


Like any profession, there are also some drawbacks of being a copywriter including:

  • Workload and deadlines
  • Revisions and feedback
  • Competitive industry
  • Lack of job security
  • Monotony
  • Working alone
  • Lack of recognition