Digital Marketing

Learn how to create effective digital marketing campaigns that engage and convert.


Digital marketing refers to the use of digital channels and technologies to promote a brand, product or service. It involves various techniques and strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing and paid advertising among others. The main goal of digital marketing is to reach and engage with the target audience, build brand awareness, drive traffic and ultimately increase conversions and sales. Digital marketing has become increasingly important in today's business world as consumers spend more time online and are influenced by digital channels when making purchasing decisions. 

It allows businesses to reach a wider audience and build brand awareness through various channels including social media, search engines, email and other online platforms. Overall, digital marketing is an essential part of modern business strategy helping businesses reach and engage with their target audience, increase conversions and sales.


For Bachelor’s

  • To become a digital marketer expert, the students are required to enrol in a bachelor's degree in marketing, advertising, communication or journalism, B.Tech., BCA in a recognised university or college. 
  • The applicants must pass their secondary examination with a minimum of 60% marks. 

For Master’s

  • The seekers can apply for a post graduation after completing their bachelor degree from an authorised university or college. 

For Diploma & Certifications 

  • The scholars can also pursue a certification or diploma either from the institute or by studying through online resources such as online learning platforms and so forth.

Job Roles

Digital marketing is a rapidly growing field and there are many job roles available in the industry. Here are some of the most common job roles in digital marketing:

  • Digital Marketing Executive/SEO Executive
  • Search Engine Marketers
  • Social Media Marketing Expert
  • Digital Marketing Expert
  • Content Marketing Manager
  • Conversion Rate Optimizer

Employment Sector Jobs

Digital marketing professionals can work in a variety of employment sectors including:

  • Advertising and Marketing Agencies
  • E-commerce
  • Social Media Platforms
  • Education
  • Non-profit organisations

Top Recruiters

There are many companies that are recruiting digital marketing professionals due to the importance of online marketing in the current business environment. Here are some of the top recruiters of digital marketing professionals:

  • Google
  • Facebook
  • Amazon
  • LinkedIn
  • WPP
  • IBM


The salary of a digital marketer can vary depending on the level of experience, education and the specific industry they are working in. Here are some estimates for the salary of digital marketing:

Entry-level Food Stylists

Approx 3 lakhs - 5 lakhs per annum 

Senior Food Stylists

Approx 4 lakhs - 7 lakhs per annum 

Top-level Food Stylists

Approx 8 lakhs - 10 lakhs per annum 


  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Content marketing
  • Social media marketing
  • Email marketing
  • Analytics
  • Web design and development
  • Video production
  • Mobile marketing
  • Marketing automation
  • Copywriting
  • Influencer marketing
  • Conversion rate optimization (CRO)
  • Branding
  • Customer relationship management (CRM)


The scope of digital marketing is vast and constantly evolving. The demand for digital marketing is increasing rapidly, as more and more businesses are moving online. Here are some areas where digital marketing has a significant impact:

  • Increased visibility
  • Better engagement
  • Cost-effective
  • Improved targeting
  • Increased sales


  • Increased visibility
  • Better targeting
  • Cost-effective
  • Improved customer engagement
  • Measurable results


  • Over-reliance on technology
  • Rapidly evolving landscape
  • Information overload
  • Privacy concerns
  • Increased competition
  • Ad-blocking software