Building brand equity through effective fashion marketing strategies
A fashion marketing manager is a professional who works in the fashion industry and is responsible for creating as well as executing marketing strategies to promote and sell fashion products. They analyse market trends, customer behaviour and competition to create the campaigns. Moreover, they work on creating brand guidelines, logos, taglines and other branding elements that represent the brand's values along with aesthetics, they ensure that the marketing campaigns are cost-effective and deliver a high return on investment (ROI) and so on.
They work closely with designers, merchandisers and other professionals in the fashion industry to develop marketing campaigns that showcase the brand and its products to the target audience, drive sales as well as revenue, build brand loyalty and awareness.
The field of Fashion marketing aims to provide in-depth knowledge and enhance the skills of the students. To do such a task, the Fashion Illustration field presents innumerable job roles:
Employment Sector
There are many recruiters from leading companies who enlist potential students in the Fashion marketing field. Following are some Recruiters from where students can find an employment opportunity in India:
The salary range may vary from company to company, but the salary of a Fashion marketing manager is very impressive only in India.
|
Level of Salary |
Salary Package per Year |
|
Starting Salary |
Approx ₹1,50,000 - ₹5,00,000 |
|
Mid Level Salary |
Approx ₹5,50,000 - ₹12,00,000 |
|
Senior Level Salary |
Approx ₹12,00,000 - ₹30,00,000 |
The scope of a fashion marketing manager is stretched worldwide under which their work involves creating and executing marketing strategies that promote the brand as well as its products, drive sales and revenue, build brand loyalty and awareness, stay up-to-date with industry trends and developments.
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