Market Research Analyst

Providing a competitive edge with market intelligence and trend analysis.


A Market Research Analyst is a professional responsible for conducting research, analysing data, providing insights about market trends, consumer behaviour and the competitive landscape. They use various techniques to gather data, such as surveys, interviews, focus groups and online research. 

Market research analysts provide valuable insights and recommendations to help companies make informed business decisions, develop effective marketing strategies and identify new business opportunities.


For Bachelor’s

  • The aspirants are suggested to apply for a Bachelor's degree in Marketing and Statistics B.Com in Marketing to start their careers as market research analysts.
  • To become a market research analyst, the seeker must attain knowledge of finance and statistics and various tools and methodologies.
  • The student can enrol in a Bachelor's degree after completing their 10+2 class with a minimum of 55% marks.

For Master’s

  • Successful graduate students can apply for MBA in Marketing Management, Business Analytics and M.Com in Marketing to pursue higher education.

Job Roles

The job roles of a Market Research Analyst can vary depending on the industry and company they work for, but some common job roles include:

  • Data Analyst 
  • Business Analyst
  • Project Manager
  • Financial Analyst
  • Research Coordinator

Employment Sector Jobs

Market Research Analysts can work in a variety of employment sectors including:

  • Marketing and Advertising Agencies
  • Market Research Firms
  • Consulting Firms
  • Retail and Consumer Goods Companies
  • Healthcare and Pharmaceutical Companies
  • Financial Services Companies
  • Government Agencies
  • Nonprofit Organizations
  • Education Institutions
  • Technology Companies

Top Recruiters

Some top recruiters of Market Research Analysts include:

  • Nielsen
  • Kantar
  • Ipsos
  • GfK
  • Deloitte
  • McKinsey & Company
  • Boston Consulting Group (BCG)
  • Accenture
  • PwC
  • EY


A Market Research Analyst's salary can vary depending on several factors, including their level of experience, the industry in which they work, the size of the company and their location. 

Entry-level Market Research Analysts

Approx 2 lakhs - 3 lakhs per annum

Senior Market Research Analysts

Approx 5 lakhs - 8 lakhs per annum

Top-level Market Research Analysts

Approx 15 lakhs per annum


  • Analytical skills 
  • Strong attention to detail 
  • Excellent communication skills
  • Critical thinking and problem-solving skills 
  • Knowledge of statistical analysis and data visualisation tools
  • Familiarity with survey design 
  • Strong project management skills 
  • Flexibility to adapt to changing project requirements and timelines


  • Understanding customer preferences and behaviour to improve products and services
  • Identifying new market opportunities and potential customers
  • Measuring the effectiveness of marketing and sales campaigns
  • Conducting competitor analysis to stay ahead of the competition
  • Forecasting market trends and predicting future demand for products and services
  • Providing insights for business decision-making and strategy development
  • Identifying emerging technologies and trends that could impact a company's growth
  • Conducting social and political research to identify public opinion and policy trends


  • Data-driven decision making
  • Increased competitiveness
  • Improved product and service quality
  • Cost savings
  • Improved customer satisfaction
  • Risk reduction


  • The cost of research is high.
  • It takes time to conduct market research.
  • Market research can only reach a limited number of people