Marketing Brand Manager

Become a skilled brand manager and drive business growth


A Brand Manager's job is to create a company's brand strategy. These specialists are in charge of various business functions such as branding, communication channels, product development and market research. They frequently conduct market research on behalf of a company. This includes conducting demographic surveys and polls, determining product demand and conducting other relevant field research. Brand managers typically lead a team that assists them in their efforts and report to higher-level marketing staff within an organisation.

Brand managers are in charge of determining what motivates the target audience and developing marketing campaigns that position the brand in response to those motivators. These marketing campaigns will not only increase customer engagement but will also help to further define the brand's reputation and image in the market.


For Bachelor’s

  • The scholars can apply for a bachelor's degree such as BBA in Marketing from a recognised university or college. 
  • The students are required to pass their secondary board examination with a minimum of 55% marks. 
  • To become a brand manager, candidates can pursue courses such as BBA Marketing, MBA Advertisement or PG Diploma in Advertising and Brand management.

For Master’s

  • To pursue higher studies for a career in brand marketing, the seekers can apply for a master’s degree such as MBA in Advertisement, to attain the knowledge and required skills in order to become a brand manager.

For Diploma

  • The applicants can also pursue UG and PG diplomas in Advertising and Brand management. 

Job Roles

The role of a brand manager is to oversee the development, management and marketing of a brand or product. Some common job roles for brand managers include:

  • Brand Manager 
  • Product Manager 
  • Marketing Manager
  • Communications Manager 
  • Digital Marketing Manager 
  • Sales Manager
  • Brand Strategist 

Employment Sector Jobs

A wide range of industries employ brand managers including consumer goods, retail, technology, hospitality, healthcare and more. The following are some industries that frequently employ brand managers:

  • Consumer goods
  • Retail
  • Technology
  • Hospitality
  • Healthcare
  • Media and entertainment

Top Recruiters

A significant part of marketing and advertising is brand management and there are a number of businesses that are renowned for their prowess in this field. The best staffing firms for brand managers are:

  • Procter & Gamble
  • Coca-Cola
  • Unilever
  • Johnson & Johnson
  • Apple
  • Nike
  • L'Oréal
  • Nestle


Several variables including company size, industry, location, level of experience and education can affect a brand manager's pay.

Entry-level Brand Manager

Approx 2,00,000  - 4,00,000 per annum

Senior Brand Manager

Approx 8,00,000 - 15,00,000 per annum

Top-level Brand Manager

Approx 20,00,000 - 25,00,000 per annum


  • Strategic thinking
  • Creativity
  • Communication
  • Data analysis
  • Leadership
  • Adaptability
  • Financial acumen


A Brand Manager's scope includes developing a company's brand strategy. The position of a company mainly depends on its stability, quality and quantity produced. The business growth is dependent on the brand. Thus, Brand managers play a very important role in the promotion and growth of a particular business organisation. The brand managers oversee various business functions including branding, communication channels, product development, brand promotions and market research. Moreover, brand managers often conduct market research for a company.


There are numerous advantages of working as a brand manager, including:

  • Business Growth
  • Expertise in Brand Management
  • Increase in social networking
  • Maintaining the quality and quantity of brand products
  • Dealing with experts


The following are the disadvantages of being a brand manager:

  • Long working hours
  • Workload of Management
  • Tight project deadlines
  • Disturbed work-life balance