A Marketing Executive is a professional responsible for developing as well as executing marketing strategies to promote a company's products or services. They work to identify and target customers, build brand awareness and drive sales. The job role of marketing executive involves creating along with executing campaigns that promote the company's products or services to increase the brand awareness.

Marketing Executives conduct research to gather insights on customer behaviour, market trends as well as competitive landscape. They also create marketing materials such as brochures, flyers along with digital assets. Furthermore, they typically work in a fast-paced dynamic environment and need to have strong communication, analytical and creative skills. The individuals may work in-house for a company or for an agency that provides marketing services to clients.

For Bachelor’s

• Candidates must have passed their 10+2 examination with a grade of at least 60% from a recognised board.
• The scholars are suggested to enrol in a Bachelor’s degree in the field of business management, sales, marketing, finance or any other related courses. 

 For Masters

• To become a Marketing Executive, successful graduates must pursue an MBA in Marketing Management.

The job roles of a Marketing Executive can vary depending on the organisation as well as industry. However, here are some of the common job roles along with responsibilities of a Marketing Executive:

• Media Planner
• Market Researcher
• Sales Executive
• Digital Marketer
• Advertising Copywriter
•  Media Analyst
• Market Research Executive
• Market Research Analyst
• Social Researcher

The top recruiters of Marketing Executive are:

• Reliance
• PepsiCo
• Unilever
• Google
• American Express
• Coca Cola
• Axis Bank
• Apple
• Flipkart
• Starbucks

Employment Sector

• Digital Marketing Agencies
• Data Analytics Agencies
• Social Media Marketing Agencies
• Startups
• IT Industries
• Internet Technology Business
• Digital Marketing Companies

A marketing executive's salary can vary depending on a number of factors such as the organisation's size, location, industry and years of experience.

• Communication
• Creativity
• Analytical Skills
• Strategic Thinking
• Project Management
• Digital Marketing Skills
• Interpersonal Skills

The career scope of a marketing executive is quite broad and diverse as marketing is an essential aspect of any business or organisation. After becoming a marketing executive, your primary responsibility would be to develop as well as execute marketing strategies that promote the company's products or services. Some of the potential career paths that a marketing executive can explore include:

• Digital Marketing
• Brand Management
• Product Marketing
• Event Marketing
• Marketing Analytics

Overall, the career scope of a marketing executive is vast and varied with numerous opportunities for growth along with advancement. A successful marketing executive can lead towards higher positions such as marketing manager, director of marketing or chief marketing officer.

• Increased brand awareness
• Increased revenue
• Competitive advantage
• Improved customer engagement
• Better understanding of the market
• Career growth opportunities

• High costs
• Unpredictable outcomes
• Time-consuming
• Competitive market
• Changing consumer behaviour