Marketing Manager

Maximising brand impact through targeted as well as effective marketing.


A marketing manager is responsible for developing and executing marketing strategies to promote a company's products or services. The manager is responsible for developing and executing marketing strategies that help promote a company's products or services. This includes identifying target audiences, conducting market research as well as developing campaigns that resonate with customers. 

A marketing manager is responsible for developing, maintaining relationships with internal and external stakeholders including customers, vendors along with partners. Overall, a marketing manager plays a critical role in helping a company achieve its business objectives by developing as well as executing effective marketing strategies.


For Bachelor’s

  • The applicants must pass their 10+2 board exams with a minimum of 50%.
  • Seekers can pursue a Bachelor's degree in Marketing or any other marketing-related degree.

 For Masters

  • Aspirants interested in advancing their careers as marketing managers should pursue an MBA in Marketing Management.

Job Roles

The job role of a marketing manager varies depending on the organization and industry they work in. However, here are some common job responsibilities of a marketing manager:

  • Developing marketing strategies
  • Managing marketing budgets
  • Overseeing advertising campaigns
  • Managing marketing teams
  • Analyzing marketing metrics
  • Building relationships with stakeholders
  • Staying up-to-date with industry trends 

Top Recruiters

Marketing managers are in demand across various industries including consumer goods, technology, finance, healthcare and so forth. Here are some of the top recruiters of marketing managers:

  • Procter & Gamble (P&G)
  • Johnson & Johnson
  • PepsiCo
  • Coca-Cola
  • Amazon
  • Google
  • Facebook
  • Apple
  • Microsoft
  • American Express

Employment Sector

Marketing managers can work in a variety of industries and employment sectors including:

  • Consumer goods
  • Technology
  • Finance
  • Healthcare
  • Retail
  • Advertising
  • Media
  • Hospitality and Tourism


The pay for a marketing manager may vary depending on a range of factors including location, industry, years of experience as well as the company size.


Level of Salary

Salary Package per Year

Starting Salary

Approx ₹3,00,000

Mid Level Salary

Approx ₹10,00,000 

Senior Level Salary

Approx ₹17,00,000 


  • Strategic thinking
  • Market research and analysis
  • Communication skills
  • Creativity
  • Project management
  • Leadership skills
  • Digital marketing skills
  • Analytical skills


The career scope for marketing managers is strong and offers opportunities for growth as well as advancement. Here are some potential career paths for marketing managers:

  • Senior marketing manager
  • Director of marketing
  • Vice president of marketing
  • Entrepreneurship
  • Cross-functional roles

Furthermore, the marketing managers have numerous potential career paths filled with opportunities.


  • Exciting and dynamic work
  • Competitive salary
  • Opportunities for growth and advancement
  • Creative expression
  • Working with diverse teams
  • Potential for travel
  • Flexibility


  • High-pressure environment
  • Long hours
  • High stakes
  • Constantly changing landscape
  • Difficult to measure success
  • Creative differences
  • Limited control