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A model is a professional artist who collaborates with several agencies such as media, advertising, and entertainment industries to visually represent a concept, product, or idea or do acting for a particular role in a movie, music videos and more. The models are the visual embodiment of creativity and marketing strategies, utilising their physical attributes, expressions and presence to convey a message effectively to a target audience. 

In the advertising industry, they play a central role in promoting products or services. They are carefully selected based on their appearance, style, and overall image to align with the brand's identity. Models participate in photoshoots, commercials and promotional events, bringing the brand to life and capturing the attention of consumers.

In the entertainment industry, models often branch into acting or performing, expanding their versatility and potential career opportunities. They may appear in music videos, television shows, films or even live performances, adding a visual and aesthetic dimension to the artistic expression of the project.

The work of a model is diverse, ranging from fashion modelling to commercial modelling, each requiring a unique set of skills and attributes. Fashion models showcase clothing, accessories and designs on runways, in photoshoots or during fashion events. Commercial models, on the other hand, are featured in advertisements for a wide array of products, such as food, household items, technology and more.

To succeed in this field, models need to cultivate a strong professional network, maintain their physical appearance, and health, and continually update their skills to adapt to industry trends and demands. Additionally, models must possess the ability to embody different personas and styles, allowing them to portray various characters or brand identities convincingly



For Bachelor’s

  • Aspiring candidates must pass their secondary board level of education by scoring a minimum of 60% marks in their final examination.  
  • The students can pursue Bachelor's degrees such as a BA in Fashion Merchandising and Production, Bachelor of Arts in Performing Arts (Theatre Design) and related fields. 

For Masters

  • To enhance their skill set and pursue further expertise, graduates have the option to enrol in a Master of Business Administration (MBA) program with a specialisation in either Fashion or Marketing.

Job Roles

Models take on various job roles across different sectors of the industry, showcasing their unique abilities to present products, ideas, or concepts. Here are some key job roles of a model:

  • Fashion Model
  • Commercial Model
  • Runway Model
  • Print Model
  • Fitness Model
  • Glamour Model
  • Promotional Model
  • Editorial Model
  • Fit Model
  • Art Model
  • Acting and Performing Model
  • Super Model

Moreover, models often specialise in one or more of these job roles based on their physical attributes, preferences and industry demand. The modelling industry offers a broad spectrum of opportunities for individuals with diverse talents and interests.

Top Recruiters

In India, the modelling industry is thriving, and several top recruiters or agencies actively seek and represent models for various assignments, fashion shows, advertisements, and events. Here are some of the top recruiters of models in India:

  • IMG Models
  • Vogue Models & Talent Management
  • Toabh Talent Management
  • Anima Creative Management
  • Karma Models
  • Inega Model Management
  • Purple Thoughts
  • TFM India
  • Styledge
  • Aura Models

These agencies play a crucial role in recruiting, managing and promoting models in the Indian modelling industry, connecting them with clients and opportunities to advance their modelling careers.


Salaries for models in India can vary significantly based on factors such as experience, location, type of modelling (e.g., fashion, commercial), reputation of the modelling agency and individual skills. Here's an approximate salary range for models in India at different career levels:

Level of Salary

Salary Package per Task 

Starting Salary

₹5,000 to ₹20,000 per task 

Mid Level Salary

₹20,000 to ₹50,000 per task 

Senior Level Salary

₹50,000 to several lakhs per task


  • Confidence
  • Versatility
  • Photogenic Ability
  • Posing and Expression
  • Body Awareness and Control
  • Communication Skills
  • Professionalism
  • Physical Fitness and Health
  • Networking Skills
  • Grooming and Makeup Skills
  • Runway Walk


The modelling industry offers an expansive career scope with a myriad of opportunities for individuals possessing the right mix of talent, dedication and professionalism. One of the most enticing aspects of a career in modelling is the diverse range of opportunities available across various sectors. Models can immerse themselves in the fashion world, gracing runways, adorning designer apparel and representing prominent brands. 

They can venture into commercial advertising, promoting a vast array of products, from food and technology to household items, through captivating visuals. Additionally, there are avenues in fitness modelling, beauty campaigns, entertainment, art and more, allowing models to explore and specialise in areas that align with their interests and strengths.


  • Creative Expression and Artistry
  • Diverse Opportunities
  • Networking and Exposure
  • Travel and Adventure
  • Financial Earnings


  • Competitive Industry
  • Inconsistent Income and Job Stability
  • Physical and Mental Demands
  • Rejection and Criticism
  • Expenses and Investments