PR Specialist

Become a master of messaging with the proper assistance for PR specialists.


A public relations (PR) specialist is a professional responsible for creating and maintaining a positive image for an organisation or individual. They work to build relationships with the public, media outlets and stakeholders to promote their client's brand or reputation. PR specialists work with journalists and other media professionals to secure coverage for their clients in the press. This may involve pitching stories or providing quotes and background information for news articles.

When a crisis could damage a client's reputation, PR specialists are responsible for managing the situation and mitigating the damage. This may involve drafting press releases, preparing spokespeople for media interviews and monitoring social media and other online channels for negative sentiment. Overall, the role of a PR specialist is to help their clients build a positive image and reputation through effective communication, relationship management and strategic planning.


For Bachelor’s

  • The candidates can apply for a graduate degree in public relations or mass communication from a recognised university or college. 
  • The applicants must score at least 60% marks in their secondary-level board examination.

For Master’s

  • The candidates can pursue higher education from an authorised university or any other educational institution in public relations or mass communication. 

 For Diploma & Certifications 

  • The ideal candidate can enrol in a UG and PG public relations and mass communication diploma.

Job Roles

Public Relations (PR) specialists are responsible for developing and maintaining a positive public image for their clients, companies or organisations. They use a variety of communication and media channels to build and maintain relationships with stakeholders including customers, employees, investors and the general public. Some common job roles for PR specialists include:

  • Public Relations Manager
  • Media Relations Specialist
  • Social Media Manager
  • Corporate Communications Manager
  • Crisis Communications Specialist
  • Event Planner
  • Publicist
  • Community Relations Manager
  • Investor Relations Manager

Employment Sector Jobs

Public Relations (PR) specialists can work in various industries and sectors, as virtually every company, organisation or individual can benefit from having a positive public image. Some of the common sectors and industries that employ PR specialists include:

  • Public Relations Agencies
  • Corporate Communications
  • Nonprofit Organisations
  • Government Agencies
  • Healthcare
  • Education
  • Entertainment
  • Sports

Top Recruiters

Here are some of the top companies and organisations that recruit public relations (PR) specialists:

  • Edelman
  • Weber Shandwick
  • FleishmanHillard
  • Burson Cohn & Wolfe
  • Hill+Knowlton Strategies
  • APCO Worldwide
  • Ketchum
  • Ogilvy
  • WPP
  • Publicis Groupe


The salary of a PR (Public Relations) Specialist can vary based on various factors such as location, experience, education, industry and the size of the organisation.


Entry-level PR Specialists

Approx 1 lakhs - 2 lakhs per annum

Senior PR Specialists

Approx 3 lakhs - 4 lakhs per annum

Top-level PR Specialists

Approx 6 lakhs - 8 lakhs per annum


  • Communication Skills
  • Relationship Management
  • Media Relations
  • Writing Skills
  • Crisis Management
  • Social Media Management
  • Strategic Thinking
  • Analytical Skills
  • Attention to Detail


The scope of Public Relations (PR) Specialists is broad and diverse with opportunities available in various industries including corporate, nonprofit, government and entertainment. Some of the main areas of work for PR Specialists include:

  • Corporate Communications
  • Nonprofit Communications
  • Government Communications
  • Entertainment Communications
  • Crisis Communications


  • Improved Brand Reputation
  • Increased Visibility
  • Crisis Management
  • Targeted Communication
  • Better Relationships
  • Increased Sales
  • Competitive Advantage


  • Cost
  • Limited Control
  • Time-Consuming
  • Unpredictable Results
  • Ethical Concerns
  • Limited Reach