Sales Manager

Building trustworthy customer relationships through exceptional sales management.


A Sales Manager is responsible for leading and managing a team of sales representatives to meet or exceed the sales targets of company's products or services. The success of a company's sales operations depend heavily on the Sales Manager's ability to lead and motivate the sales team, set clear goals, develop effective sales strategies and build strong relationships with customers. 

A sales manager's typical tasks can range from simple to complex each day such as analysing data, monitoring customer satisfaction, boosting productivity and staff training. Their main goal is to increase the organisation's sales. A Sales Manager creates and implements sales strategies to achieve targets, often in consultation with other senior managers.


For Bachelor’s

  • The candidates must enrol in B.Com or BBA degree at an undergraduate level. 
  • The seekers are required to pass their secondary board examination in the commerce stream with a minimum of 55% marks. 

For Master’s

  • The graduate scholars can apply for an MBA degree after completing their bachelor’s degree from a recognised university or institute.
  • Moreover, along with the study, the students are suggested to improve their leadership and communications skills for placement in the top companies. 

Job Roles

The typical roles and responsibilities of a sales manager include the following:

  • Public Relations and Fundraising Managers
  • Public Relation Specialists
  • Customer Services Manager
  • Marketing Manager


Employment Sector Jobs

Sales managers can work in a number of industries such as:

  • Manufacturing
  • Retail
  • Finance and Insurance
  • Real Estate
  • Hospitality
  • Healthcare
  • Technology

Top Recruiters

Many companies actively recruit Sales Managers for their business operations. Some of the top recruiters of Sales Managers include:

  • Amazon
  • Google
  • Microsoft
  • IBM
  • Oracle
  • Salesforce
  • General Electric
  • Procter & Gamble
  • Nestle
  • Johnson & Johnson


The salary of a Sales Manager can vary depending on several factors such as industry, location, company size, experience and job responsibilities. Here are some public figures based on the data available:

Entry-level Sales Manager

Approx 20 lakhs - 22 lakhs per annum

Senior Sales Manager

Approx 25 lakhs - 28 lakhs per annum

Top-level Sales Manager

Approx 30 lakhs per annum


  • Excellent communication and interpersonal skills
  • Strong leadership abilities and the ability to motivate as well as inspire a team
  • Strategic thinking and planning skills
  • Analytical skills to analyse data and make informed decisions
  • Ability to build and maintain relationships with clients and customers
  • Problem-solving skills to address challenges and obstacles that arise
  • Adaptability and flexibility to changing market conditions and customer needs
  • Time management and organisation skills


Sales managers may work in various industries and organisations including retail, manufacturing, finance and technology. With the rise of e-commerce and digital sales channels, sales managers may also be responsible for managing online sales platforms and developing digital marketing strategies. The scope of a sales manager typically includes:

  • Managing a team of sales professionals.
  • Achieving sales targets.
  • Developing sales strategies.
  • Analysing market trends.
  • Identifying new business opportunities.
  • Maintaining relationships with clients and customers.


The benefits of having a sales manager in an organisation include:

  • Improved Sales Performance
  • Effective Team Management
  • Better Customer Relationships
  • Enhanced Market Knowledge
  • Increased Revenue


While sales managers can be a valuable asset to the company, there may be some disadvantages.

  • High-pressure environment
  • Risk of high turnover
  • Inadequate training and development
  • Lack of flexibility
  • Emphasis on short-term results