Social Media Executive

Elevate your brand and explore a career as a Social Media Executive.


A Social Media Executive is responsible for managing the social media accounts of a business or organisation. Their primary role is to create and execute social media strategies aligned with the organisation's goals and objectives. The SMO specialists monitor social media accounts for engagement, comments and messages and respond to queries and complaints promptly and professionally. They analyse social media metrics and performance data to evaluate the effectiveness of social media campaigns and make data-driven decisions. 

Moreover, they collaborate with other marketing and communications team members to integrate social media strategies with other marketing initiatives. A Social Media Executive plays a key role in developing and executing social media strategies that drive engagement, brand awareness and business growth. They must be creative, detail-oriented and able to work in a fast-paced dynamic environment. Strong communication, analytical and project management skills are also essential for success in this role.


For Bachelor’s

  • The scholars are required to enrol for a bachelor's degree such as B.Sc. IT and BCA from an educational institution such as a university or college. 
  • The candidates must clear their secondary-level board examinations with a minimum of 60% marks.

For Master’s

  • The seekers can pursue higher education in computer science, such as M.Sc IT or MCA, to add more skills to their resumes.

 For Diploma & Certifications 

  • The applicants can also apply for diploma and certification courses from an authorised institution or enrol in online courses from learning platforms such as Coursera, LinkedIn Learning and EDX.

Job Roles

Social media executives are responsible for developing and executing social media strategies to promote brand awareness and engage with customers on social media platforms. Here are some common job roles for social media executives:

  • Social Media Manager
  • Social Media Coordinator
  • Social Media Analyst
  • Content Creator
  • Social Media Advertising Specialist
  • Social Media Customer Service Specialist
  • Influencer Marketing Manager

Employment Sector Jobs

Social media executives can work in various industries and sectors, as almost every business these days has a social media presence. Here are some of the top sectors where social media executives can find employment:

  • Advertising and Marketing
  • Public Relations
  • E-commerce
  • Media and Entertainment
  • Non-Profit
  • Hospitality
  • Technology

Top Recruiters

Here are some of the top companies that frequently hire social media executives:

  • Google
  • Facebook
  • Twitter
  • Coca-Cola
  • Nike
  • Amazon
  • Apple


The salary for social media executives can vary depending on factors such as experience, location and industry. Here are some estimates of what a social media executive might earn:


Entry-level Social Media Executives

Approx 15,000 - 25,000 per month

Senior Social Media Executives

Approx 30,000 - 45,000 per month

Top-level Social Media Executives

Approx 50,000 - 1,20,000 per month


  • Social media expertise
  • Communication skills
  • Creativity
  • Attention to detail
  • Analytical skills
  • Time management
  • Adaptability
  • Customer service
  • Teamwork


The scope for social media executives is quite broad and continues to grow as businesses and organisations recognise the importance of social media in their overall marketing strategies. Here are some key areas of scope for social media executives:

  • Brand building
  • Customer engagement
  • Sales and lead generation
  • Reputation management
  • Analytics and reporting



  • Creative freedom
  • Flexibility
  • Fast-paced environment
  • High demand
  • Variety
  • Potential for career growth
  • Impact


  • Constantly evolving
  • High-pressure environment
  • Negative feedback
  • High level of competition
  • Need for creativity
  • Need for analytical skills