Social Media Manager

Creating connections, brand value and conversations through social media management.


A social media manager is responsible for managing and executing social media marketing campaigns for a company or brand. This includes creating and curating content, developing social media strategies, monitoring as well as analysing social media metrics to measure the effectiveness of campaigns.  Moreover, they engage with followers on multiple social media platforms while responding to comments and messages in order to create brand awareness. 

The individuals are required to stay up to date with the latest trends and changes in social media platforms ensuring that campaigns are relevant as well as effective. Overall, social media managers play a critical role in the digital marketing efforts of a company or brand by creating engaging content, developing effective strategies and measuring the success of campaigns to drive business growth.



For Bachelor’s

  • The candidates are required to have completed at least a high school education or its equivalent (such as a 10+2 examination) from a recognised educational board as a basic eligibility criteria for certain positions. 
  • The seekers should enrol for a Bachelor’s degree in the field of business management, digital marketing or public relations. 

 For Masters

  • MBA in IT field is considered as the best Master’s degree to get hired by the top-rated companies. 

Job Roles

A social media manager's job responsibilities are as follows:

  • Social Media Marketing Executive
  • Social Media Analyst 
  • Marketing Coordinator
  • Media Production Manager
  • Brand Manager
  • Content Manager 
  • Digital Marketing Manager 
  • Market Research Analyst
  • Media Planner 

Top Recruiters

A Social Media Manager can be hired by a wide range of organisations including small and large corporations particularly digital marketing firms. Some of the Top Social Media Manager recruiters include:

  • Samsung
  • Genpact
  • Cognizant
  • Apple
  • Google
  • Flipkart
  • Zomato
  • Microsoft
  • Amazon  

Employment Sector

  • Marketing and Advertising Agencies
  • Media and Entertainment
  • E-commerce and Retail companies 
  • Nonprofit and Government
  • Technology companies


A social media manager's salary can depend on a lot of factors including the size of the organisation, location and years of experience.


Level of Salary

Salary Package per Year

Starting Salary

Approx ₹2,00,000

Mid Level Salary

Approx ₹4,00,000 

Senior Level Salary

Approx ₹7, 00,000 


  • Strategic thinking
  • Content creation
  • Social media platforms
  • Analytics
  • Communication
  • Customer service
  • Creativity
  • Time management
  • Design skills
  • Team management


The career scope for Social Media Managers is very promising. With the increasing importance of social media in business marketing, Social Media Managers have become a crucial part of the marketing team. Here are some career opportunities for Social Media Managers:

  • In-house Social Media Manager
  • Digital Marketing Agencies
  • Freelancing
  • Social Media Management Tools
  • Social Media Advertising
  • Social Media Analytics
  • Social Media Consultancy

Overall, the career scope for Social Media Managers is expected to grow as social media continues to play a vital role in business marketing.



  • Increased brand visibility
  • Improved engagement
  • Enhanced customer service
  • Data-driven decisions
  • Brand consistency
  • Crisis management
  • Competitive advantage
  • Cost-effective


  • Cost
  • Limited expertise
  • Over-reliance on social media
  • Negative feedback
  • Time-consuming
  • Limited control
  • Difficulty measuring ROI