Territory Manager

Expanding your reach and driving growth through territory management.


A Territory Manager is a professional responsible for managing a specific geographical region or territory for a company or organisation. Their main goal is to develop as well as implement effective sales, marketing strategies to increase revenue along with customer satisfaction within their assigned territory. The specific duties of a Territory Manager may vary depending on the company and industry, but generally, they are responsible for developing as well as executing sales plans to achieve sales targets and revenue goals.

To be a successful Territory Manager, one must have strong communication and interpersonal skills, be self-motivated and be able to work independently. A bachelor's degree in business administration or a related field is typically required as well as relevant work experience in sales or marketing.


For Bachelor’s

  • The scholars are required to clear their 10+2 board examinations with a minimum of  60% grade from an authorised education board.
  • Furthermore, aspirants are advised to pursue a Bachelor's degree in Business Administration, marketing or any other business-related field. 

 For Masters

  • The candidates are suggested to pursue Masters in Business Administration(MBA) in the field of marketing and sales management from a recognised university or college.

Job Roles

The job roles and specific duties of a territory manager are listed as given below: 

  • Sales Manager
  • Regional Sales Manager
  • Market Research Analyst
  • Sales Order Planner
  • Business Development Manager
  • Branch Manager
  • Accounts Manager
  • Business Manager

Top Recruiters

Territory Managers are employed by a wide range of organisations including both small as well as large corporations. Top Territory Manager recruiters include:

  • Coca Cola India
  • PepsiCo
  • ICICI Bank
  • Sony India
  • Nestle
  • LIC
  • Tata Motors
  • HDFC Bank 

Employment Sector

  • Pharmaceutical Companies 
  • Tour and Travel Firms
  • Insurance Firms
  • IT Firms


The pay for a territory manager can vary according to a variety of factors including the size of the company, the location, the industry and the number of years of experience.


Level of Salary

Salary Package per Year

Starting Salary

Approx ₹3,00,000

Mid Level Salary

Approx ₹5,00,000 

Senior Level Salary

Approx ₹10, 00,000 


  • Sales and Marketing Skills
  • Communication Skills
  • Relationship Management
  • Analytical Skills
  • Time Management
  • Leadership Skills
  • Problem-Solving
  • Technical Skills
  • Business Acumen


The career scope of a Territory Manager is quite promising as there is a growing demand for skilled professionals in this field across various industries. With the growing competition in the market the top companies are focusing more on expanding their customer base as well as increasing revenue.  As a result, there is a greater demand for Territory Managers who can assist businesses in order to improve their sales goals. Furthermore, the career scope of a Territory Manager is blooming and with the right skills as well as experience one can build a successful career in this field with additional benefits.


  • Increased Sales
  • Improved Customer Relationships
  • Market Intelligence
  • Efficient Resource Allocation
  • Better Coordination
  • Flexibility


  • High Turnover
  • Travel Requirements
  • Geographic Limitations
  • Lack of Collaboration
  • Limited Customer Focus
  • Data Management