In the field of design, there are several job roles that an individual can perform. Among them, visual designers, are professionals who create and maintain a brand’s style across digital assets. They mainly rely on their graphic and web designing skills to create the layout of a company’s website, mobile apps as well as social media. 

Apart from this, they often collaborate with a team of graphic designers, UI designers and are mainly responsible for creating the visual brand identity for a company or a particular organisation. 

Moreover, the role of a visual designer revolves around creating visually appealing and dynamically pleasing designs for various digital and print mediums. These artists use their creative skills to communicate messages, ideas or information by using images, typography, colours and layout. 

Overall, To become a Visual Designer, students can pursue an online or offline course from reputable educational institutes. 

Qualification 

• For Bachelor’s: The students can pursue Bachelor's in Visual Design or related fields after passing their 10+2 by scoring at least 50% marks. 
• For Master’s: To enrol in a higher degree, the students can enrol in a Master of Fine Arts (MFA) in Graphic Design or Visual Communication.  
• For Diploma: Apart from higher degrees, students can also pursue Diploma in Visual Designing and learn the necessary skills.  

Experience

• To gain industrial experience, students must engage in internships that will allow them to work on actual design projects under the guidance of experienced professionals.
• One can start freelancing to take on small design projects for clients. Freelancing helps in building the portfolio, developing client communication skills, and understanding the business side of design.
• Aspirants can build connections within the design industry through networking events, social media platforms and online design communities.

Visual designers play a crucial role in various industries and organisations where visual communication is essential. Their primary responsibility is to create compelling and visually appealing designs that effectively convey messages, evoke emotions and engage audiences. Here are some common job roles of visual designers: 

• Graphic Designer
• Web Designer
• User Interface (UI) Designer
• User Experience (UX) Designer
• Visual Branding Specialist
• Motion Graphics Designer
• Packaging Designer
• Art Director
• Advertising Designer
• Visual Content Creator
• Exhibition/Event Designer
• Environmental Graphic Designer
• Multimedia Designer
• Creative Director

Employment Sector Jobs

Visual designers can find employment opportunities in a diverse range of sectors, as their skills are in demand for various industries that rely on visual communication. Some of the prominent sectors include:

• Advertising Agencies
• Graphic Design Studios
• Web Development Companies
• Marketing and Branding
• Publishing
• Digital Media and Entertainment
• E-commerce
• Software and Technology
• Non-Profit Organisations
• Fashion and Apparel
• Architecture and Interior Design
• Government and Public Sector 
• Exhibition and Events 

Moreover, as businesses and organisations increasingly recognise the importance of visual communication in reaching their target audiences, the demand for skilled visual designers continues to grow.

The top recruiters of visual designers can vary depending on the region, industry and the specific focus of the designer's skills. However, some common employers and industries that frequently hire visual designers include: 

• WPP
• Omnicom Group 
• Publicis Groupe
• Apple
• Google
• Microsoft 
• Adobe
• Amazon
• eBay
• Shopify
• Disney
• Warner Bros
• Netflix
• Nike
• Adidas
• H&M
• Zara

Besides the above list, there are several other IT companies and agencies that hire visual designers. 

The salary of a visual designer can vary significantly based on factors such as location, level of experience, the industry they work in, and the size and reputation of the employer. Additionally, the specific job title, designer's skills and expertise can also impact their earnings. Below are some general salary ranges for visual designers:

Salaries in major metropolitan cities like Mumbai, Bangalore, Delhi, and Hyderabad tend to be higher compared to smaller cities due to the higher cost of living and demand for skilled designers. Additionally, salaries may differ between industries, with technology companies, advertising agencies, and design studios often offering higher compensation compared to other sectors.

• Creativity
• Graphic Design Software
• Typography
• Colour Theory
• Layout and Composition
• User Interface (UI) Design
• User Experience(UX) Design
• Visual Hierarchy 

The career scope for visual designers is quite promising and continues to expand as businesses and organisations increasingly recognize the value of strong visual communication in engaging audiences and conveying messages effectively. Here are some key aspects contributing to the scope of visual designers:

• Growing Demand
• Branding and Marketing 
• Advertising and Marketing Campaigns
• E-commerce and Retail
• Entertainment and Gaming
• Education and E-Learning
• Startup Ecosystem

However, staying up-to-date with design trends, continuously improving skills and adapting to emerging technologies will be crucial for visual designers to thrive in this dynamic and competitive industry

Visual designers bring numerous benefits to businesses, organisations and the creative industry. Here are some key advantages of having visual designers on board:  

• Brand Identity
• Effective Communication
• Increased Engagement
• Enhanced Credibility
• Innovation and Creativity
• Improved User Engagement

While visual designers bring numerous benefits to the creative industry and businesses, there are also some potential drawbacks or challenges associated with this profession. Here are a few of them:

• Subjectivity and Feedback
• Tight Deadlines
• Client Expectations 
• Increased Workload