Visual Merchandiser

Enhancing brand perception with striking visual displays


Visual Merchandisers display, organize and show things in stores and shop windows, that is, at significant places where clients get to see, choose and purchase products. The trend came out back in the 19th century, but has developed very recently, getting to be a fundamental right in the fashion industry. 

Taking care of a store’s image implies knowing how to deliver and clean attires, organised finish, whereas safeguarding the brand’s character through an exact blend of components: visual communication, aesthetics, sales examination as well as the arranging of deals and special activities.


For Bachelor’s

  • Aspirants need to pass 10+2 with at least 50% marks in Humanities from any recognised board. 
  • Students can select either a Bachelor's degree in (Designing, Fashion Designing, Interior Designing, Graphic Designing) or diploma course in visual merchandising. 
  • To get admission, some colleges/universities require national level entrance exams like NIFT EE, CEED, AIEED, NID DAT or UCEED. 

For Masters

  • To gain job market knowledge, one can opt for a Master's degree in design. 
  • Seekers need to have expertise in software or design tools such as Illustrator or Photoshop.

Job Roles

The field of visual merchandise aims to provide in-depth knowledge and enhance the skills of the students. To do such a task, the visual merchandising field presents innumerable job roles:  

  • Drawing plans & design, manually or on computer
  • Creating unique displays
  • Creating display design concept
  • Putting design mannequins
  • Displaying materials and designing products

Employment Sector

  • Galleries
  • Fashion Stores
  • Accessory Lines
  • Museums
  • Print Media
  • Marketing Agencies
  • Retail Establishments
  • Various Outlets
  • Jewellery Stores
  • Books & Publishing Houses
  • Department Stores
  • Theatre Companies

Top Recruiters

There are many recruiters from leading companies who enlist potential students in the visual merchandising field. Following are some Recruiters from where students can find an employment opportunity in India: 

  • H&M
  • Puma
  • Shoppers Stop
  • Reliance Industries
  • Marks and Spencer
  • The Beer Cafe
  • Aditya Birla Group
  • Big Bazaar
  • Godrej and Boyce Manufacturing
  • Kohler


The salary range may vary from company to company, but the salary of a visual merchandiser is very impressive only in India.


Level of Salary

Salary Package per Year

Starting Salary

Approx ₹1,20,000

Mid Level Salary

Approx ₹4,0,000 

Senior Level Salary

Approx ₹9,00,000 


  • CAD skills
  • Design abilities
  • Organisation skills
  • Communication skills


When it comes to career scope, the only thing is that this (Fashion) industry can never decline. It is estimated to go higher and higher in the future. The fashion industry is the kind of industry that advances every year but never falls. Each department in this field has its separate identity that fascinates people and lets them achieve their ambitions in life. 

Similarly, the demand for visual merchandisers is expanding all over the world. All you need is to gain knowledge & expertise and you are enough to open up your own brand or work with an esteemed brand.


  • Higher Education & Expertise
  • Job safety
  • Special Experience
  • Competitive Salary
  • Positive Results
  • Creativity
  • Innovation


  • Starting salary is low
  • Meeting Deadlines
  • Long hours of working
  • Stress
  • Competition
  • Challenging