Web Analytics Consultant

Get ahead of the competition with web analytics consulting education


A web analytics consultant is a professional who specialises in analysing and interpreting website data to help businesses make informed decisions about their online presence. They use tools like Google Analytics, Piwik, and Adobe Analytics to track website traffic, monitor user behaviour, and measure the effectiveness of digital marketing campaigns. Based on their findings, web analytics consultants provide recommendations for improving website performance, increasing conversion rates, and boosting online sales. 

Their goal is to help businesses better understand their target audience and optimise their website for better engagement and ROI. A web analytics consultant may work for digital marketing firms and IT consulting firms. He regularly notes attribute conversions, traffic sources, and visit quality and offers advice on how to optimise acquisition campaigns and conversion rates.


For Bachelor’s

  • A bachelor's degree in marketing, statistics, computer science, or a closely related field is required.
  • You can opt BE/BTech in Computer Science or BSc in relevant fields. 
  • The candidates are advised to enrol in bachelor’s degree from a recognized institute or a university by scoring minimum 50% marks in their 10+2 board examination. 

For Masters

  • Candidates must prepare themselves for research in web analytics at the postgraduate level, as well as for the use of various tools and techniques that can help them become more efficient in this profession. 
  • MTech CSE is one of the best PG courses for web analytics.

Job Roles

In India, web analytics consultants can work in a variety of roles and industries, including e-commerce, digital marketing agencies, technology companies, and more. Some common job roles for web analytics consultants in India include:

  • Digital Analytics Manager
  • Web Analytics Specialist
  • E-commerce Analytics Manager
  • Digital Insights Manager
  • Marketing Analytics Manager
  • Business Intelligence Analyst
  • Web Analytics Lead
  • Data Analyst

Employment Sector Jobs

Web analytics consultants are in high demand as more and more companies look to understand their online audience and improve their digital presence. Such specialists can find employment opportunities in a variety of sectors, including:

  • E-commerce
  • Digital marketing agencies
  • Technology companies
  • Advertising agencies
  • Financial services
  • Retail
  • Telecommunications
  • Healthcare

Top Recruiters

In India and around the world, there are many companies and organisations that recruit web analytics consultants to help them understand and optimise their digital presence. Some of the top recruiters in this field include:

  • Google
  • Amazon
  • Facebook
  • Microsoft
  • Adobe
  • Oracle
  • IBM
  • Accenture
  • Wipro
  • Infosys

These companies, as well as many others, seek web analytics consultants who can help them make data-driven decisions, understand their online audience, and improve the performance of their digital marketing efforts.


The salary of a web analytics consultant in India can vary based on several factors, including experience, education, and the size and type of company they work for.


Entry Level Web Analytics Consultant 

Approx 5-8 lakhs per annum

Senior Level Web Analytics Consultant

Approx 9-12 lakhs per annum

Top Level Web Analytics Consultant

Approx 14-20 lakhs per annum


The scope of web analytics consultants is growing globally as businesses increasingly recognize the importance of digital data for making informed decisions about their online presence. The growing use of technology, the internet, and e-commerce has created a huge demand for professionals who can help companies understand and optimise their digital marketing efforts.

  • Web analysts are in high demand all over the world
  • Marketing Agencies 
  • High salary package 
  • Making data driven decisions that drive business growth


There are many benefits to pursuing a career as a web analytics consultant, including:

  • High demand
  • Competitive salary
  • Career growth opportunities
  • Work with cutting-edge technology
  • Help drive business growth
  • Contribute to data-driven decision making
  • Collaborate with cross-functional teams

Overall, a career as a web analytics consultant can be both challenging and rewarding, offering many opportunities for personal and professional growth and the chance to contribute to the success of businesses.


Like any career, being a web analytics consultant also has some potential drawbacks, including:

  • Technical complexity
  • Pressure to deliver results
  • Staying current with changing technology
  • Data privacy concerns
  • Collaboration challenges