Bachelor of Design [B.Des]

Exposing students to a global design perspective for a broader understanding of design trends.


The Bachelor of Design (B.Des) is a comprehensive program that immerses students in the vibrant realm of visual communication and graphic design. This dynamic course equips aspiring designers with a diverse skill set, covering foundational principles such as drawing, typography, and digital design. As students progress through the program, they delve into advanced topics like branding, motion graphics, and design management, gaining proficiency in industry-relevant software applications and staying abreast of emerging design technologies. 

The curriculum is crafted to provide a holistic understanding of graphic design, emphasizing creative expression, critical thinking, and ethical considerations. Internships and industry projects are integral components, ensuring students are well-prepared for the challenges of the professional design landscape


The core subjects in a Bachelor of Design (B.Des) program, particularly in the field of Graphic Design, may include a mix of foundational, intermediate, and advanced courses. While the specific subjects can vary between institutions, the following are common core subjects you might find in a B.Des (Graphic Design) program:

  • Design Fundamentals
  • Drawing and Illustration Techniques
  • Typography Basics
  • Visual Communication
  • Computer Graphics and Digital Design
  • Branding and Identity Design
  • User Interface (UI) Design
  • Motion Graphics
  • Packaging Design
  • Interactive Design
  • Print Production Techniques
  • Photography for Designers
  • Advanced Digital Imaging
  • Design Research Methods
  • Design Ethics and Sustainability
  • Professional Practices in Graphic Design
  • Portfolio Development
  • Final Major Project

Practical Learning

Bachelor of Design (B.Des) programs, including those in Graphic Design, often prioritize practical learning to equip students with hands-on skills and real-world experience. Here are various aspects of practical learning that may be integrated into B.Des programs:

  • Design Studios
  • Hands-on Projects
  • Internships
  • Industry Collaborations
  • Design Workshops
  • Design Software Training
  • Critiques and Reviews
  • Portfolio Development
  • Field Visits
  • Client-Based Projects
  • Multidisciplinary Collaboration
  • Exhibitions and Showcases
  • Simulated Design Challenges

Course Curriculum


Core Subjects

Year 1

Design Fundamentals

Drawing and Illustration

Visual Communication

Typography Basics

Color Theory

Computer Graphics

Design History and Theory

Year 2

Advanced Typography

Layout and Composition

Branding and Identity Design

User Interface (UI) Design

Motion Graphics

Photography for Designers

Print Production Techniques

Year 3

Advanced Digital Imaging

Interactive Design

Packaging Design

Design Research Methods

Design Ethics and Sustainability

Professional Practices in Graphic Design

Portfolio Development

Year 4

Advanced Web Design

Advanced Motion Graphics

Design Management

Emerging Design Technologies

Specialization Electives

Final Major Project

Design Entrepreneurship

Industry Seminars and Workshops

The specific subjects and curriculum structure may vary between institutions offering Bachelor of Design programs

Top Institutes

  • National Institute of Design - Ahmedabad
  • IIT Guwahati - DoD
  • NIFT Navi Mumbai - National Institute of Fashion Technology
  • NIFT Delhi - National Institute of Fashion Technology, Delhi
  • Srishti Manipal Institute of Art, Design and Technology Bengaluru
  • MIT University Pune
  • INIFD Deccan

Career Growth


Career growth after obtaining a Bachelor of Design (B.Des) degree is influenced by various factors, including your skills, experience, industry demand, and continuous learning. Here are some considerations for career growth after completing a B.Des:

  • Build a Strong Portfolio
  • Specialize and Diversify
  • Networking
  • Stay Updated with Industry Trends
  • Seek Professional Development
  • Mentorship
  • Take on Leadership Roles
  • Freelancing or Consulting
  • Industry Involvement
  • Global Exposure
  • Teaching and Education
  • Entrepreneurship
  • Cross-disciplinary Collaboration
  • Feedback and Reflection


The scope after completing a Bachelor of Design (B.Des) is diverse, and graduates can explore opportunities in various industries that value creative and design-centric skills. The specific scope can vary based on the specialization within design, but here are common industries where B.Des graduates may find opportunities:

  • Graphic Design Industry
  • Web and Digital Media
  • Branding and Advertising Agencies
  • Publishing and Print Media
  • Fashion Industry
  • Film and Television
  • Gaming Industry
  • Interior Design and Architecture
  • Tech and IT Companies
  • Healthcare Industry
  • Automotive Industry
  • Education Sector
  • Marketing and Communication
  • Event Management
  • Retail Industry
  • Consultancy and Freelancing

Pros & Cons


  • Creative Expression: B.Des programs provide a platform for artistic expression and creativity, allowing students to explore and develop their design skills.
  • Diverse Career Opportunities: Graduates have a wide range of career paths, including graphic design, web design, fashion design, industrial design, and more.
  • Practical Learning: B.Des programs often emphasize hands-on, practical learning through design projects, internships, and industry collaborations.
  • Industry-Relevant Skills: Students acquire skills in design software, conceptual thinking, problem-solving, and project management, making them well-prepared for the design industry.
  • Portfolio Development: The programs focus on building a strong portfolio, showcasing the student's best work and facilitating their entry into the professional world.
  • Global Perspective: Many programs offer exposure to global design trends, allowing students to understand and adapt to international design practices.


  • Competitive Industry: The design industry is competitive, and standing out may require a combination of talent, a strong portfolio, and networking.
  • Deadline Pressures: Design projects often come with tight deadlines, leading to high-pressure situations, especially in agency or freelance settings.
  • Continuous Learning: The field of design evolves rapidly with technological advancements and changing trends, necessitating continuous learning to stay relevant.
  • Client Expectations: Understanding and meeting client expectations can be challenging. Effective communication and managing client relationships are essential skills.
  • Sedentary Work: Design work often involves long hours sitting in front of a computer, contributing to a sedentary lifestyle.