Bachelor of Design [B.Des] (Graphic Design)

Equipping students with design fundamentals & digital skills


A Bachelor of Design [B.Des] in Graphic Design is a dynamic program that equips students with the creative and technical skills needed for a successful career in the field of visual communication. This undergraduate program focuses on developing a comprehensive understanding of design principles, typography, color theory, and digital tools essential for graphic design. Students engage in hands-on projects, honing their ability to conceptualize and create impactful visual solutions. 

The curriculum typically covers a range of subjects such as illustration, branding, user experience (UX) design, and multimedia design. Through a combination of theoretical knowledge and practical application, students graduate with a portfolio showcasing their proficiency in using industry-standard design software and their ability to communicate visually. The program prepares aspiring graphic designers to navigate the ever-evolving design industry, emphasizing creativity, critical thinking, and a deep appreciation for visual aesthetics


The core subjects in a Bachelor of Design [B.Des] program with a specialization in Graphic Design may vary depending on the university or institution offering the program. However, here is a list of common core subjects that are typically included in such a program:

  • Design Fundamentals
  • Color Theory
  • Typography
  • Drawing and Illustration
  • Digital Imaging
  • Layout Design
  • Branding and Identity Design
  • User Interface (UI) Design
  • Motion Graphics
  • Web Design
  • Print Design
  • Interactive Design
  • Design Thinking
  • Portfolio Development
  • Professional Practices in Graphic Design

Practical Learning

Practical learning in a Bachelor of Design [B.Des] program with a specialization in Graphic Design is a crucial component that aims to provide students with hands-on experience and real-world application of their design skills. Practical learning activities may include:

  • Design Projects
  • Internships and Industry Placements
  • Workshops and Studios
  • Client-Based Projects
  • Typography and Layout Design Sessions
  • Software Proficiency
  • Interactive Design Workshops
  • Print Production Experience
  • Motion Graphics and Animation Projects
  • Portfolio Building
  • Critique Sessions
  • Industry Visits and Guest Lectures

Course Curriculum


Core Subjects

Year 1

Design Fundamentals

Drawing and Illustration Techniques

Visual Communication

Typography Basics

Color Theory

Computer Graphics and Digital Design

Design History and Theory

Year 2

Advanced Typography

Layout and Composition

Branding and Identity Design

User Interface (UI) Design

Motion Graphics

Photography for Designers

Print Production Techniques

Design Software Applications

Year 3

Advanced Digital Imaging

Interactive Design

Packaging Design

Design Research Methods

Design Ethics and Sustainability

Professional Practices in Graphic Design

Portfolio Development

Internship or Industry Project

Year 4

Advanced Web Design

Advanced Motion Graphics

Design Management

Emerging Design Technologies

Specialization Electives (e.g., Editorial Design, 3D Graphics)

Final Major Project

Design Entrepreneurship

Industry Seminars and Workshops

This table provides a general outline, and the actual course structure may vary. Additionally, universities may include elective courses, workshops, and other components as part of their curriculum

Top Institutes

  • National Institute of Design - Ahmedabad
  • IIT Guwahati - DoD
  • NIFT Navi Mumbai - National Institute of Fashion Technology
  • NIFT Delhi - National Institute of Fashion Technology, Delhi
  • Srishti Manipal Institute of Art, Design and Technology Bengaluru
  • MIT University Pune
  • INIFD Deccan

Career Growth

Career growth after obtaining a Bachelor of Design (B.Des) in Graphic Design can vary depending on your skills, experience, and the opportunities you pursue. Here are some strategies and considerations for career growth in the field of graphic design:

  • Build a Strong Portfolio
  • Specialize and Diversify
  • Stay Updated with Industry Trends
  • Networking
  • Continuing Education
  • Professional Development
  • Seek Mentorship
  • Freelancing and Side Projects
  • Leadership Roles
  • Entrepreneurship
  • Global Exposure


A Bachelor of Design (B.Des) in Graphic Design can open up opportunities in various industries where visual communication and design play a crucial role. Here are some industries where graphic designers are in demand:

  • Advertising
  • Marketing
  • Web and Digital Media
  • Publishing
  • Branding and Identity
  • Film and Television
  • Gaming
  • Fashion
  • Education
  • Healthcare
  • Nonprofit and NGOs
  • Tech and IT
  • Government
  • Architecture and Interior Design
  • Event Management
  • Automotive Industry

Pros & Cons


  • Creative expression and artistic freedom.
  • Diverse career opportunities in design.
  • Acquisition of industry-relevant skills.
  • Portfolio building through hands-on projects.
  • Flexibility for freelance opportunities.
  • Constant evolution and adaptation to trends.
  • Global demand for graphic design skills.
  • Entrepreneurial opportunities for design businesses.


  • Subjectivity in design preferences.
  • Highly competitive industry.
  • Pressure of tight project deadlines.
  • Continuous need for learning and adaptation.
  • Client expectations and effective communication.
  • Sedentary work with long hours in front of a computer.
  • Variable income for freelancers.
  • Dealing with feedback and criticism on work.