BBA in Marketing

Become an Expert in Tracking Marketing Strategies of an Organisation


The BBA in Marketing is a three-year undergraduate course that teaches the basics of business and marketing strategies, consumer behaviour, market research and branding. It offers a blend of theoretical concepts and practical applications, preparing students for a wide range of exciting career opportunities in the marketing and business world.

Additionally, the program starts with important classes in basic business topics like accounting, finance, management, economics, and business ethics. These classes give students a broad understanding of how businesses work in different industries and the important principles behind successful practices.

In the second year, the universities start focusing on shifting to marketing-specific topics. These may include core subjects such as Marketing Management, Digital Marketing, Branding and Advertising, Consumer Behaviour, Market Research, and Product Development.

Through these courses, students develop essential skills in formulating marketing strategies, analysing market trends, identifying consumer preferences and effectively communicating with target audiences in the digital age. Also, throughout the program, emphasis is placed on developing essential soft skills, including communication, teamwork, problem-solving and leadership.

Upon completion of the BBA in Marketing, graduates are well-prepared to pursue various career paths in marketing and related fields. They may find opportunities in product management, brand management, market research, digital marketing, advertising, sales, retail management, and so forth. 

Additionally, some graduates may choose to further their education through postgraduate studies in marketing, business administration or related disciplines to advance their careers even further.


BBA in Marketing equips students with necessary subjects that form the foundation of Marketing strategies and prepare students for a successful career in this dynamic field. Here are some of them: 

  • Marketing Management
  • Digital Marketing
  • Consumer Behaviour
  • Market Research
  • Branding and Advertising
  • Sales and Retail Management
  • Product Development
  • Business Ethics
  • Communication Skills
  • Business Finance

Furthermore, it's important to note that the core subjects of the BBA in Marketing program may differ from one institute to another at both the state and national levels.

Practical Learning

In a BBA in Marketing program, practical learning is essential. It includes real-world experiences and exposure to industries, which complements what students learn in the classroom. It mainly includes : 

  • Internships
  • Industry Projects
  • Marketing Simulations 
  • Case Studies
  • Market Research Projects
  • Digital Marketing Campaigns
  • Presentation and Communication
  • Guest Lectures and Workshops 
  • Marketing Events and Competitions 
  • Global Exposure 

By incorporating practical learning experiences, the BBA in Marketing course equips students with the necessary skills and confidence to succeed in the dynamic and competitive marketing industry.

Course Curriculum

A BBA in Marketing includes different kinds of subjects like general education, basic business concepts and specialised marketing courses. Worth noticing, the specific subjects can vary depending on the college or university one may attend. However, for a general year-wise course structure, students can refer to the table given below: 

First Year 

  • Principles of Marketing
  • Introduction to Business
  • Accounting 
  • Economics(Micro)
  • Business Statistics
  • Business Law
  • General Education 1
  • General Education 2

Second Year 

  • Consumer Behaviour 
  • Digital Marketing 
  • Business Communication 
  • Operations Management 
  • Financial Management 
  • Elective Course 1
  • Elective Course 2
  • Internsip 

Third Year 

  • Marketing Strategy
  • Brand Management 
  • Market Research 
  • Sales and Distribution 
  • International Marketing 
  • Social Media Marketing 
  • Elective Course 3
  • Capstone Project/Thesis 

The students can pick optional courses (Elective 1, Elective 2, etc.) based on their interests and what they want to specialize in. Additionally, General Education 1 & 2 includes courses from different subjects like English, Mathematics, Social Sciences, Natural Sciences, and Humanities.

Top Institutes

There are several colleges and universities globally that provide BBA in Marketing or related courses. Here are some of the top institutes offering BBA in Marketing in India:

  • UPES, Dehradun
  • Symbiosis Centre for Management Studies (SCMS), Pune
  • Amity University, Noida
  • Bennett University

These universities are highly regarded for their academic excellence, vibrant campus environment, dedicated faculty and successful placement opportunities.

Career Growth

A Bachelor of Business Administration (BBA) in Marketing can open up various career opportunities in the marketing and business fields. As the students gain experience and skills, their growth prospects can be quite promising. Here are some of the advanced opportunities:

  • Senior Marketing Specialist
  • Digital Marketing Manager 
  • Market Research Manager 
  • Business Development Manager 
  • Managing Director 
  • Chief Marketing Officer (CMO)

Furthermore, the students must learn the concepts of advanced trends in marketing for career growth. 


The scope of a BBA in Marketing is quite broad and offers various opportunities for career advancement and growth. Some of them are as given below:

  • Diverse Career Opportunities 
  • Industry Demand 
  • Global Relevance 
  • Digital Marketing Growth 
  • Entrepreneurial Opportunities
  • Career Progression 
  • Advertising Professional 
  • Public Opinion Researcher 

With the right attitude and continuous professional development, a BBA in Marketing can pave the way for a rewarding and fulfilling career.

Pros & Cons

Although BBA Marketing is a well-versed degree offered by various B-Schools or top management institutes in India and abroad, it sometimes can be challenging for some students, if not for all. Listed below are some of the potential merits and demerits associated with this bachelor’s degree:

Pros of Pursuing a BBA in Marketing:

  • Diverse Career Opportunities 
  • Industry Demand
  • Entrepreneurial Opportunities
  • Interaction with Customers 
  • Constantly Evolving Field
  • High Salary Package 

Cons of Pursuing a BBA in Marketing:

  • Intense Competition 
  • Uncertain Job Market 
  • Long Working Hours 
  • Fast-Paced Environment
  • Digital Skill Requirements 
  • Balancing Customer and Business Objectives