Bachelor of Fine Arts [BFA] (Applied Arts)

Embark on a Creative Journey in the Visual Arts With a BFA in Applied Arts


A Bachelor of Fine Arts (BFA) in Applied Arts is an undergraduate program that focuses on the practical application of artistic skills in commercial and design-related fields. This course integrates creative expression with practical applications in areas such as advertising, graphic design, illustration and multimedia.

Students enrolled in this program undergo comprehensive training in various art forms, emphasising the use of visual elements and design principles to communicate messages effectively. The curriculum covers a wide range of subjects, including drawing, illustration techniques, typography, digital media, advertising principles and brand communication.

One of the key aspects of a BFA in Applied Arts is the hands-on approach to learning. Students engage in studio work, projects, and assignments that simulate real-world scenarios, allowing them to develop a portfolio of work that showcases their skills and creativity. They learn to use various software tools and technology relevant to the field, preparing them for the evolving demands of the industry.

The program often includes courses that delve into marketing strategies, consumer behaviour and visual communication theories. Students also explore the history of art and design, gaining an understanding of the evolution of visual culture and its impact on contemporary practices.

Collaboration and interdisciplinary work are encouraged, enabling students to work on projects that integrate different art forms or collaborate with students from other disciplines. This fosters a holistic approach to problem-solving and encourages creativity in finding innovative solutions.

Throughout the program, students receive guidance from experienced faculty members who provide mentorship, critique, and industry insights. Additionally, internships or practical experiences are often incorporated into the curriculum, allowing students to gain real-world exposure and establish professional connections within the industry.


A Bachelor of Fine Arts (BFA) in Applied Arts typically covers a range of core subjects that integrate artistic skills with practical applications in commercial and design-related fields. Here are the core subjects commonly included in this program:

  • Drawing and Illustration
  • Typography and Graphic Design
  • Digital Media and Software Skills
  • Advertising Principles
  • Visual Communication
  • Art History and Contemporary Practices
  • Marketing and Consumer Behavior
  • Brand Identity and Corporate Design
  • Portfolio Development

These major subjects provide a comprehensive foundation in applied arts, equipping students with the skills, knowledge and practical experience necessary to excel in design, advertising, branding and other creative fields upon graduation.

Practical Learning

Practical learning is integral to a Bachelor of Fine Arts (BFA) in Applied Arts, providing students with hands-on experiences and real-world applications of their artistic skills. Here's how practical learning is typically integrated into the curriculum:

  • Drawing and Illustration Workshops
  • Project-based Learning
  • Computer Labs
  • Digital Design Projects
  • Professional Seminars
  • Industry Visits
  • Final Projects and Exhibitions

This practical learning approach in this course prepares students for the dynamic and competitive world of design, advertising and visual communication by providing them with hands-on experiences, industry insights and the skills necessary for a successful career in applied arts.

Course Curriculum

Here's an outline of the course curriculum across the four-year duration:

First Year 

  • Drawing Fundamentals
  • Design Basics
  • Introduction to Digital Media
  • Art History
  • General Education

Second Year 

  • Advanced Design Principles
  • Digital Illustration and Imaging
  • Advertising and Marketing Design
  • Professional Practices
  • Specialisation Electives

Third Year 

  • Branding and Corporate Identity
  • UX/UI Design
  • Advanced Projects
  • Marketing Communication Design
  • Internship/Externship

Fourth Year 

  • Design Research and Development
  • Thesis or Final Project
  • Portfolio Development
  • Professional Development
  • Exhibition or Showcase

Top Institutes

n India, several esteemed institutions offer Bachelor of Fine Arts (BFA) programs with a focus on Applied Arts, emphasising design, visual communication and creative application. Here are some top institutes known for their BFA in Applied Arts programs:

  • National Institute of Design (NID), Ahmedabad
  • Amity School of Fine Arts, Noida
  • MIT Institute of Design, Pune
  • Symbiosis Institute of Design (SID), Pune

These institutes are known for their quality education, experienced faculty, infrastructure and industry connections, providing students with a strong foundation and opportunities to excel in the field of applied arts and design.

Career Growth

The career growth trajectory for Bachelor of Fine Arts (BFA) in Applied Arts graduates involves a continuous journey of skill development, experience accumulation and professional advancement within the creative industry. Here's how their careers may progress:

  • Entry Level Roles
  • Freelancing Opportunities
  • Client-based Projects
  • Continuous Learning
  • Specialisation and Expertise
  • Leadership and Management Roles

Those who continuously evolve their skills, build a strong professional network and demonstrate creativity and innovation tend to progress into more influential and rewarding positions within the industry.


Pursuing a Bachelor of Fine Arts (BFA) in Applied Arts offers a broad scope for creative individuals passionate about design, visual communication and artistic expression. Here's an overview of the scope and opportunities:

  • Design Industry Roles
  • Advertising and Branding
  • Multimedia Platforms
  • Start-ups and Creative Agencies
  • Interdisciplinary Projects

Moreover, this course offers a pathway to a diverse array of careers where creativity meets practicality, enabling individuals to craft visually compelling narratives, solve complex problems and influence experiences in multiple industries.

Pros & Cons

Pros of pursuing a Bachelor of Fine Arts(Applied Arts):

  • Artistic Development
  • Creative Freedom
  • Networking

Cons of pursuing a Bachelor of Fine Arts(Applied Arts):

  • Subjectivity of Art
  • Financial Challenges
  • Job Security