Master of Commerce [M.Com] (Marketing)

Elevate Your Skills to Excel in the Dynamic Realm of Marketing & Commerce


The Master of Commerce (M.Com) with a specialisation in Marketing is a comprehensive postgraduate program designed to equip students with advanced knowledge and skills in the field of commerce, with a specific focus on marketing strategies. This program typically spans two years, organised into four semesters, providing a structured and in-depth exploration of marketing principles.

To be eligible for admission, candidates are generally required to hold a Bachelor’s degree in Commerce or a related field from a recognized university. Some institutions may impose minimum percentage criteria or conduct specific entrance exams as part of the admission process.

The curriculum of the M.Com (Marketing) program is carefully crafted to cover a wide array of marketing-related subjects. Core courses often include Marketing Management, Consumer Behavior, Brand Management, Sales and Distribution Management, Advertising and Market Research. These courses aim to provide students with a solid foundation in both theoretical concepts and practical applications within the dynamic field of marketing.

The graduates acquire the analytical skills, strategic mindset, and market insights necessary to contribute meaningfully to the success of businesses and organisations. The program not only fosters academic excellence but also encourages a practical understanding of marketing dynamics, preparing students for rewarding careers in marketing, sales, branding and market research


The Master of Commerce (M.Com) program with a specialisation in Marketing typically covers a range of core subjects aimed at providing students with a comprehensive understanding of marketing principles and strategies. The specific subjects may vary slightly between universities, but common core subjects for M.Com in Marketing include:

  • Marketing Management
  • Consumer Behaviour
  • Sales and Distribution Management
  • Advertising and Brand Management
  • Market Research
  • Digital Marketing
  • International Marketing
  • Strategic Marketing Management
  • Retail Marketing
  • Product Management
  • Public Relations and Corporate Communications
  • Marketing Analytics

The above-given subjects collectively provide students with a quality education in marketing, preparing them for a variety of roles in areas such as brand management, market research, advertising, sales and strategic marketing management

Practical Learning

Practical sessions are integrated into the curriculum to bridge the gap between theoretical knowledge and practical application. Here are key aspects of the practical learning in M.Com (Marketing):

  • Case Studies and Analysis
  • Industry Projects and Internships
  • Live Campaigns and Events
  • Marketing Research Projects
  • Digital Marketing Labs
  • Marketing Analytics Workshops
  • Guest Lectures and Industry Interaction

This approach fosters an in-depth learning experience that prepares students for successful careers in marketing roles across various industries

Course Curriculum

The course curriculum for a Master of Commerce (M.Com) specialising in Marketing is designed to provide students with a comprehensive understanding of marketing principles, strategies and their practical applications. Here is a general overview of the course curriculum:

First Year 

  • Marketing Management
  • Consumer Behaviour
  • Managerial Economics
  • Financial Management
  • Contemporary Issues in Marketing
  • Sales and Distribution Management
  • Brand Management
  • Advertising and Integrated Marketing Communications
  • International Marketing
  • Quantitative Techniques in Marketing
  • Digital Marketing

Second Year 

  • Strategic Marketing Management
  • Retail Marketing
  • Public Relations and Corporate Communications
  • Entrepreneurship in Marketing
  • Marketing Analytics
  • Project Work/Dissertation
  • Internship/Practical Training
  • Current Trends and Future Prospects in Marketing
  • Professional Development and Soft Skills

Top Institutes

Several prestigious institutes in India offer Master of Commerce (M.Com) programs with specialisations in Marketing. The list includes the following: 

  • University of Delhi
  • Indian Institute of Management Bangalore (IIMB)
  • Indian School of Business (ISB), Hyderabad
  • Symbiosis School of Banking and Finance, Pune
  • University of Mumbai
  • Banaras Hindu University (BHU), Varanasi
  • Amity University, Noida

Career Growth

The individuals can expect dynamic and promising career growth after completing a Master of Commerce (M.Com) with a specialisation in Marketing. Several key factors contribute to the professional advancement listed below: 

  • Managerial Roles
  • Industry Recognition
  • Global Opportunities
  • Networking and Professional Associations
  • C-Suite Positions(Chief Marketing Officer or Chief Executive Officer)
  • Mentorship and Coaching

The diverse nature of marketing roles allows for varied and rewarding career paths based on individual strengths, interests and aspirations


The scope of a Master of Commerce (M.Com) specialising in Marketing is broad and encompasses various career opportunities across industries. Here are key aspects given below:

  • Diverse Career Paths
  • Digital Marketing Opportunities
  • Global Opportunities
  • Market Research and Analytics
  • Sales Leadership
  • Consulting Roles
  • Academic and Research Roles
  • Professional Certifications

Pros & Cons

Pros of pursuing a M.Com Marketing:

  • Specialised Knowledge
  • Career Opportunities
  • Networking Opportunities
  • Leadership Skills
  • Adaptability to Technology

Cons of pursuing a M.Com Marketing:

  • Competitive Job Market
  • Time and Financial Investment
  • Varied Industry Requirements
  • Dependency on Economic Conditions