MBA in Marketing

Master the Art of Marketing With an MBA and Excel in a Business Environment


An MBA in Marketing is a comprehensive program designed to equip students with the skills and knowledge necessary to thrive in the dynamic world of marketing. The curriculum typically covers a wide array of subjects including market research, consumer behaviour, brand management, advertising, digital marketing and strategic marketing management. Students delve into the intricacies of understanding consumer preferences, analysing market trends and developing effective marketing strategies to meet the needs of diverse customer segments.

Furthermore, the program often incorporates real-world case studies and projects, allowing students to apply their learning to practical scenarios. This hands-on approach helps students develop a deep understanding of marketing principles and strategies, preparing them for the challenges of the modern business landscape. Additionally, students may have the opportunity to specialise in specific areas of marketing, such as digital marketing, international marketing or product management, allowing them to tailor their education to their career aspirations.

Upon completion of the program, graduates are prepared to pursue a variety of career paths in marketing, sales, brand management, product development and market research. They are equipped to lead marketing teams, analyse market data to make strategic decisions and develop and execute successful marketing campaigns. The combination of theoretical knowledge and practical application gained through an MBA in Marketing positions graduates to excel in a wide range of industries and organisations, from multinational corporations to start-ups and nonprofit entities.


An MBA in Marketing Management typically covers a range of core subjects to equip students with the knowledge and skills needed to excel in the field of marketing. While the specific courses may vary between institutions, the following are common subjects that you might find in an MBA program with a focus on Marketing Management:

  • Marketing Management
  • Consumer Behaviour
  • Market Research and Analysis
  • Brand Management
  • Product Management
  • Integrated Marketing Communications
  • Digital Marketing
  • Sales and Distribution Management
  • Marketing Strategy
  • International Marketing
  • E-Marketing and E-Commerce
  • Customer Relationship Management (CRM)
  • Strategic Brand Management
  • Marketing Analytics
  • Entrepreneurial Marketing
  • Sustainability and Ethical Marketing
  • Capstone Project

The combination of these core subjects and electives aims to provide a well-rounded and comprehensive education in marketing management.

Practical Learning

In an MBA in Marketing program, practical learning plays a crucial role in preparing students for the dynamic and competitive marketing landscape. Listed below are some key aspects of practical learning:

  • Marketing Projects
  • Internships and Industry Collaborations
  • Simulations and Role-Playing
  • Live Campaigns and Competitions
  • Industry Speakers and Workshops
  • Market Research Projects
  • Digital Marketing Labs
  • Brand Management Exercises
  • Networking Events
  • Capstone Project

The combination of these practical learning experiences ensures that MBA Marketing graduates not only understand marketing theory but also possess the skills and confidence to navigate the challenges of the marketing profession.

Course Curriculum

Here is the general overview of the typical subjects that are commonly included in a yearly curriculum for an MBA in Marketing:

First Year 

  • Financial Accounting
  • Managerial Economics
  • Organisational Behaviour
  • Business Communication
  • Principles of Marketing
  • Consumer Behaviour
  • Marketing Research
  • Marketing Management
  • Business Statistics
  • Operations Research
  • Corporate Strategy
  • Strategic Marketing Management
  • Industry Analysis
  • Competitive Intelligence

Second Year 

  • Integrated Marketing Communications
  • Brand Management
  • Product Management
  • Sales and Distribution Management
  • Specialised marketing electives (e.g., Digital Marketing, Social Media Marketing)
  • Strategic Brand Management
  • Marketing Analytics
  • International Marketing
  • Ethical Issues in Marketing
  • Social Responsibility in Marketing

Top Institutes

Some of the top institutes for MBA in Marketing in India are listed below: 

  • Institutes of Management (IIMs)
  • Xavier School of Management
  • K J Somaiya Institute of Management
  • Balaji Institute of Modern Management

These institutes are renowned for their rigorous academic programs and strong industry connections in the field of marketing.

Career Growth

A career in marketing after completing an MBA can offer significant growth opportunities, provided you stay updated on industry trends, acquire relevant skills, and make strategic career moves. Here are some key factors that contribute to career growth in MBA marketing:

  • Continuous Learning and Skill Development
  • Networking
  • Specialisation
  • Leadership Skills
  • Results-Oriented Approach
  • Global Perspective
  • Mentorship
  • Advanced Degrees and Certifications

Moreover, the students must note that career growth is a continuous process and success in marketing often depends on a combination of education, experience, networking, and a proactive approach to personal and professional development.


The scope of MBA in Marketing remains broad and dynamic. Here are some aspects to consider:

  • Diverse Career Opportunities
  • Digital Marketing Emphasis
  • Global Perspective
  • Entrepreneurial Opportunities
  • Strategic Decision-Making
  • Data-Driven Marketing
  • Networking Opportunities
  • Continuous Learning and Skill Development

Additionally, for the most recent and specific information, it is advisable for the students to research current trends and job market conditions in the field of marketing.

Pros & Cons

Here's an overview of the pros and cons of pursuing an MBA in Marketing:

Pros of pursuing an MBA in Marketing

  • Dynamic and Creative Environment
  • Diverse Career Opportunities
  • Impactful Contribution to Business Success
  • Constant Learning and Adaptation
  • Global Perspective

Cons of pursuing an MBA in Marketing

  • Highly Competitive
  • Pressure to Deliver Results
  • Subject to Economic Fluctuations
  • Long Hours and Tight Deadlines
  • Constant Adaptation to Technology