PGDM in Business Analytics

Excel in Data Analytics and Machine Learning with our PGDM in Business Analytics


A Post Graduate Diploma in Management (PGDM) in Business Analytics is designed to equip students with the knowledge and skills required to analyse and interpret large datasets, derive valuable insights, and make data-driven business decisions. 

The course typically covers a range of topics such as data mining, statistical analysis, predictive modelling, machine learning, data visualization, and business intelligence tools and techniques. 

Students learn how to collect, clean, and manipulate data, apply statistical methods to identify patterns and trends, develop predictive forecasting models, and communicate findings effectively through data visualisation tools. 

Practical projects, case studies, and industry collaborations are often integral parts of the curriculum, allowing students to gain hands-on experience, solve real-world business problems, and develop critical thinking and analytical skills. 

Graduates of a PGDM in Business Analytics are well-equipped to pursue careers as data analysts, business analysts, data scientists, or analytics consultants across various industries where data-driven decision-making is crucial for success


The core subjects typically covered in a Post Graduate Diploma in Management (PGDM) in Business Analytics program include:

  • Data Analytics
  • Statistical Analysis
  • Predictive Modelling
  • Machine Learning
  • Big Data Analytics
  • Data Visualization
  • Business Intelligence (BI)
  • Database Management
  • Data Mining
  • Business Analytics Tools

Practical Learning

The practical learning components of a PGDM in Business Analytics are designed to provide students with hands-on experience and skills relevant to the field. Some key aspects of practical learning in this program include: 

  • Data Analysis Projects
  • Case Studies
  • Industry Internships
  • Analytics Tools and Software
  • Hackathons and Competitions
  • Guest Lectures and Workshops
  • Capstone Projects

Course Curriculum

The course curriculum for a PGDM in Business Analytics typically spans over two years and covers a range of core subjects, electives, practical projects, and industry exposure. Here’s a general overview of the course curriculum:

First Year 

  • Introduction to Business Analytics
  • Data Management and Database Systems
  • Statistical Analysis for Business
  • Business Communication and Presentation Skills
  • Managerial Economics
  • Financial Accounting
  • Predictive Analytics
  • Data Mining and Machine Learning
  • Business Intelligence and Reporting
  • Marketing Analytics
  • Operations Analytics
  • Managerial Decision Making

Second Year 

  • Advanced Analytics Techniques
  • Big Data Analytics
  • Text Analytics and Natural Language Processing
  • Financial Analytics
  • Supply Chain Analytics
  • Electives (Choose from options like Healthcare Analytics, Fraud Analytics, Social Media Analytics, etc.)
  • Capstone Project: Applying analytics techniques to solve a real business problem or opportunity, under the guidance of faculty and industry mentors.
  • Business Ethics and Corporate Governance
  • Strategic Management and Leadership
  • Electives continued
  • Industry Seminars and Guest Lectures

Top Institutes

Some of the top institutes offering PGDM programs with a specialisation in Business Analytics in India include:

  • Indian Institute of Management (IIM) Bangalore
  • Indian Institute of Management (IIM) Calcutta
  • Indian School of Business (ISB), Hyderabad
  • Xavier Institute of Management (XIMB), Bhubaneswar
  • Symbiosis Institute of Business Management (SIBM), Pune 
  • Great Lakes Institute of Management, Chennai
  • International Management Institute (IMI), Delhi 
  • NMIMS School of Business Management, Mumbai
  • Institute of Management Technology (IMT), Ghaziabad
  • SP Jain Institute of Management and Research (SPJIMR), Mumbai 

Career Growth

The students have excellent opportunities for career growth and advancement. Some options for career growth include:

  • Specialisation
  • Senior Analyst Roles
  • Analytics Management
  • Consulting
  • Entrepreneurship
  • Advanced Education
  • Industry Transition


A PGDM in Business Analytics offers significant scope and opportunities in various areas where data-driven decision-making and analytics expertise are highly valued. Some key areas where graduates with a PGDM in Business Analytics have scope include:

  • Data Analysis and Insights
  • Predictive Modeling and Forecasting
  • Data Science and Machine Learning
  • Business Intelligence and Reporting
  • Marketing Analytics
  • Financial Analytics
  • Healthcare Analytics
  • Supply Chain Analytics
  • Consulting and Advisory Services
  • Entrepreneurship and Startups

Pros & Cons

Pros of pursuing an PGDM in Business Analytics 

  • High Demand
  • Diverse Career Paths
  • Lucrative Salaries
  • Job Opportunities
  • Networking

Cons of pursuing an PGDM in Business Analytics

  • Technical Skills Required
  • Specialisation Challenges