Art Director

Designing Visual Stories that Captivate and Inspire


An art director is a professional who is responsible for managing the visual aspects of a project, campaign or production. They work across a range of creative industries including advertising, marketing, film, television as well as publishing.

The primary role of an art director is to create and oversee the visual elements of a project including overall design, layout and aesthetic. They work closely with a team of designers, illustrators, photographers and other creative professionals to bring their vision to life. Some of the specific responsibilities of an art director involve developing and executing the creative concept for a project, campaign or production,  managing and directing a team of designers, illustrators as well as other creative professionals, selecting and commissioning photographers, illustrators and other artists to create visual elements, ensuring that the visual elements are consistent with the project's branding and messaging and to name  a few. 


For Bachelor’s

  • It is necessary for students to clear class 10+2 with at least 60% marks. 
  • Many colleges/universities require clearance of entrance exams like IICD Exam, NSD Screening Test, all India Entrance Examination for Design (AIEED), UCEED, etcetera.  
  • A bachelor’s degree in cinematography such as BA, B.Des or B.Sc in Film Studio, Visual Media, filmmaking or related fields is a great step for students to become an art director. 
  • Candidates can look for a job after successfully completing a graduation degree. 

For Master’s

  • Aspirants can opt for further studies like MA, M.Des, M.Sc in cinematography or any other art related field.

Job Roles

The field of art directing aims to provide in-depth knowledge and enhance the skills of the students. To do such a task, the art directing field presents innumerable job profiles:  

  • Multimedia Animator
  • Exhibition Designer
  • Graphic Designer
  • Layout Artist
  • Illustrators

Employment Sector

  • Motion Pictures
  • Film and Television
  • Video Industry
  • Publishing Houses
  • Periodicals
  • Newspapers
  • Magazines
  • Book Publishers
  • Public Relations
  • Advertising
  • Marketing
  • Specialised Design Services
  • Web Designing
  • Video Games
  • Graphic Designing
  • Self Employed Services

Top Recruiters

There are many recruiters from leading companies who enlist potential students in the art directing field. Following are some Recruiters from where students can find an employment opportunity in India: 

  • Pantaloons
  • BIBA
  • Raymond
  • Provogue
  • Mufti
  • Peter England
  • Louis Philippe
  • Levis
  • ITC Wills Lifestyle
  • Van Heusen
  • Park Avenue


The salary range may vary from company to company, but the salary of an director is very impressive only in India.



Salary Package per Year

Specialisation wise

Approx INR 3 - 7 LPA

Gender wise

For Male Approx INR 3.9 LPA 

 For Women Approx INR 3.5 LPA

Organisation wise

Approx INR 3 - 4 LPA


  • Leadership skills
  • Management skills
  • Confidence
  • Good vision
  • Creativity
  • Communication skills


The scope of an art director is vast and varied as they are responsible for managing the visual aspects of a project or campaign across a range of creative industries including advertising, marketing, film, television and publishing. 

As an art director gains more experience and builds a strong portfolio, there is potential for growth and advancement within the industry. There is always a need for talented professionals who can bring a vision to life as well as create compelling visual content that resonates with audiences.


  • Always work with a team
  • Number of creative minds
  • High demand in numerous sectors or industries
  • Lucrative job


  • Hectic job
  • Need to work for long hours
  • Management is difficult