Media Planner

Creating Winning Media Strategies: Your Career Guide to Media Planning


Media Planners are people who are marketing specialists and know how to get most returns on investments in terms of placing advertisements as well as promotions. Moreover, to be in this field one has to be good at market research and advertising reach. Media planners understand the consumers for a product or service and how they shop.

Media Planners make a budget for different ads on various platforms and predict their outcome. Furthermore, Media Planners can increase the visibility of a brand in front of consumers which can lead to bigger returns on moderate investments. Media Planning consists of formulating a plan, assessing its effectiveness and monitoring consumers' response.


For Bachelor’s

  • Aspirants need to pass 10+2 with at least 50% aggregate in any stream from a recognised board. 
  • Students can opt for a Bachelor's degree in Marketing, Business Administration or any other related field.

 For Masters

  • Candidates can opt for Masters in Marketing or any other related field. 
  • Working with experienced Media Planners can help you gain great expertise. 

 For Diploma

  • Seekers need to pass 10+2 with at least 50% marks from an esteemed organization. The duration of a diploma course is between 6 months to 1 year.

Job Roles

The field of Media Planning aims to provide in-depth knowledge and enhance the skills of the students. To do such a task, this field presents innumerable job profiles:  

  • Media Planner
  • Digital Marketer
  • Media Researcher
  • Public Relations Specialist
  • Advertising Executive
  • Web Content Manager
  • Social Media Manager
  • Editorial Assistant 
  • Journalist

Top Recruiters

There are many recruiters from leading companies who enlist potential students in the Media Planning field. Following are some Recruiters from where students can find an employment opportunity in India: 

  • Social Beat
  • Unacademy
  • Mamaearth
  • Blink Digital
  • The Media Ant
  • Tata CLiQ
  • Libas
  • Metro
  • KRDS
  • Square Off
  • Noise


The salary range may vary from company to company, but the salary of a Media Planner is very impressive only in India.


Level of Salary

Salary Package per Year

Starting Salary

Approx ₹3,40,000

Mid Level Salary

Approx ₹5,70,000 

Senior Level Salary

Approx ₹9,40,000 


  • Networking Skills
  • Budgeting
  • Communication Skills
  • Listening Skills
  • Tech Savvy
  • Analytical Skills


Media Planners play an important role in the media presence of a company as well as help in building a relationship with the clients. They plan out the content and see what is trending in the market. Moreover, they are responsible for placing advertisements as well as promotions. So, one must be on good terms with media brands like newspapers, magazines and many more.

Furthermore, with the digitization all the brands are focused and careful about their media presence. Needless to say, the career scope for Media Planners is on a rise as well as flourishing because big brands hire them in order to maintain a good media presence and image in front of clients as well as to attract them. The future scope of this career field is bright.


  • Room for Creativity
  • Connecting with New People
  • Real-Time Feedback
  • Could Work from Anywhere
  • Numerous Opportunities for Growth
  • Can Work as a Freelancer


  • Stay Updated with Trends
  • Low Salary in the Beginning
  • No Fixed Schedule
  • Competitive Field
  • Stressful